When it comes to increasing sales, marketing is crucial – but it won’t help you unless you’re also tracking your marketing efforts. Tools such as Google Analytics help you with both tracking and analysis, which can help you gauge how successful your campaigns truly are. Here’s how to get started with Google Analytics.
Step 1: Set up Google Analytics. You’ll need a Google account (or a Gmail address). On the Google Analytics home page, go to Create New Account, then choose Website. After completing this step, you’ll receive a Tracking ID code, which you will need to add to your website’s code. Note that Google Analytics may not begin collecting information for about 24 hours.
