There’s a big misconception about mobile commerce.
Despite the deadness of malls, the maturation of ecommerce, the dominance of Amazon and closures of numerous brick and mortar shops, over 90% of retail sales still happen offline. It’s not uncommon for a large retail brand’s online channel to account for less than 10% of sales.
Combine this with statistics of mobile visitors still converting lower than desktop, many business leaders believe the mobile opportunity represents merely a piece of a small pie — that it’s only online shoppers moving to mobile, and cannibalizing desktop sales.
