On many occasions I find myself meeting, even still to this day, those who state, “We knew we needed SEO, we just didn’t know how to get started.” One of the most important points in a successful organic search campaign is the launching of the initiative itself. It is actually one of my favorite milestones as well. It is a point in the overall process when I get to be a fresh set of eyes and identify opportunities for organic search improvement as well as issues that may be impeding indexation or keyword relevance to search engines.
Granted, your organization or personal site may be going through a point in time where additional measures are needed, for example a redesign and the need for a design SEO review. Nonetheless, through countless site launches I have been a part of, the below details areas you must review in the kickoff of a well-oiled SEO campaign. Why are these important, you ask? What value does a site have that can’t rank? What’s the point of a well-crawled site without a keyword strategy? Where will you compete organically if you don’t know where the competition resides? OK, I’ll stop.
