Marketers have hundreds of marketing technology choices, which can make choosing the right ones for your business overwhelming. Making the right decisions can have huge impact on the future of your brand.
Dr. Frankenstein had choices, too. He made the wrong choices. He built a monster and, then he lost control of it. Don’t be Dr. Frankenstein. Don’t lose control of your technology.
Whether you buy a marketing cloud solution or elect to build one yourself, you need to understand how to avoid creating a Frankenstein monster (to borrow Travis Wright’s term).
