Tag: analytics

April 29, 2015

Most business owners now understand analytics is an essential tool that can highlight efficiency and opportunities for innovation. This shift in thinking has lead to opportunities for innovating analytics measurement itself. One of the latest innovations comes from Evergage, a […]

April 24, 2015

Evergage, a provider of real-time personalization, tells MMW that it has created a “seamless integration between its software platform and Google Analytics.” According to an emailed statement, the new capability makes it possible for marketers using Google Analytics as their […]

April 21, 2015

By 2017, ecommerce sales are estimated to reach $434 billion in the United States. We’ve been actually developing this site to add some ecommerce solutions and strategies after testing some automated reporting solutions last year. Much more to come in […]

April 7, 2015

Recently, I analyzed the Top 100 ecommerce sites using BuiltWith.com and found that they use, on average, 14 different analytics tools to collect various bits of data on their customers. The data they collect helps them improve their website, messaging, […]

April 3, 2015

Marketo Inc. has announced a data integration with Google Analytics and Google AdWords and the marketing software firm’s Engagement Marketing Platform. The partnership will help marketers see how their ads are performing beyond the initial conversion in AdWords and provide […]

March 6, 2015

Artificial intelligence ad and marketing solutions firm Rocket Fuel has launched a  partner certification program, offering clients the ability to access over 100 best-in-class technology providers from across the paid and owned marketing ecosystem. Among the 100-plus partners signed up […]

February 27, 2015

This week in Berlin, the team at adjust, an app analytics and attribution company, released the fourth generation of its SDK. The latest release, we’re told, offers up an assortment of new capabilities to transmit data from apps to other […]

February 27, 2015

On Wednesday, comScore announced the launch of comScore Mobile Metrix in the United Kingdom. This development brings with it the next generation of mobile audience measurement to the market. Mobile Metrix utilizes comScore’s Unified Digital Measurement (UDM) for smartphones and […]

February 26, 2015

It’s no secret that mobile optimization plays a part in SEO rankings, but many small to medium-sized businesses (SMBs) are left wondering whether they need a mobile responsive site, a dedicated mobile site, an app, or all three. The good […]

February 26, 2015

What happens when you take two of the top online platforms in the industry and allow them to play together nicely? On our right, we have Salesforce. Salesforce proudly positions itself as the number one customer relationship management platform and […]

February 25, 2015

Your web analytics data should account for visitors from each channel (online and offline), the cost of acquisition, sales, leads, and company money saved. All of these metrics must be measured by your organization’s business objectives. Do you have a […]

February 25, 2015

The amount of information streaming in about mobile search every day can easily become overwhelming. One thing that we know for sure when it comes to mobile SEO best practices: Google has made it clear that a bad mobile user […]

February 13, 2015

In the world where most businesses’ online expansion largely depends on their social networking activities, developing an engaging social media strategy may be a true challenge. Yet the astonishing potential of social media marketing keeps driving businesses towards these channels […]

February 13, 2015

We’re seeing quite a change when it comes to digital marketing and this infographic from Smart Insights breaks down the strategies and provides some data that speaks well to the change. From an agency standpoint, we’re watching as more and […]