Evergage, a provider of real-time personalization, tells MMW that it has created a “seamless integration between its software platform and Google Analytics.”
According to an emailed statement, the new capability makes it possible for marketers using Google Analytics as their primary analytics tool for tracking Web visitors to also track the behavior of those receiving personalized experiences.
It goes without saying that this provides a “more comprehensive understanding of visitor behavior” and ultimately, lets marketers “have more complete information and make better decisions about their digital strategies.”
