Recently, I analyzed the Top 100 ecommerce sites using BuiltWith.com and found that they use, on average, 14 different analytics tools to collect various bits of data on their customers.
The data they collect helps them improve their website, messaging, product(s), and services to get more customers and revenue.
Despite the effectiveness and availability of such tools, the majority of ecommerce businesses still aren’t leveraging data to improve their sales. A study by MECLABS found that only 37% of surveyed ecommerce businesses use historical data to improve their ecommerce sites.
