Of course you sell desirable products. People need you what you sell, and they have the money to buy it. You wouldn’t be running an eCommerce business if that weren’t so.
Like most eCommerce stores, you’ve covered the first four obstacles: need, money, hurry, and desire. The big question is, have you covered trust? No, don’t just say you have. Look carefully at your site and ask yourself what about it makes customers trust you.
When we analyze eCommerce stores on our Funnel Fridays series, we notice, again and again, that stores don’t do enough to build trust with their customers. Here’s a checkout page that we come across so often.
