Money, time, employees, and resources – these are in short supply for a lot of midsize businesses. But many of them are overcoming those limitations by tapping into their abundance of data to channel their passion, genius, and perseverance into opportunity.
Let face it, running a business without managing data as a valuable asset no longer makes sense.
According to IDC’s Dan Vesset, group vice president of analytics and information management, and Ray Boggs, program vice president of small and medium business research, effective data management provides a new source of competitive advantage and revenue.
