Tag: kpi

December 5, 2022

Google Analytics (GA) may be introducing a lot of changes to the analytics workflow with GA4, but one kind of workflow that marketers can steadily rely upon is site search. I covered the site search feature in Google Analytics back […]

October 13, 2022

Social influencers can give your organization a boost with key demographics but can also cause controversy or diminish the brand by going off script. As a brand, building strong partnerships with influencers is most successful when relationships are being created […]

April 7, 2022

Gartner forecasts that worldwide artificial intelligence software revenue will grow to $62.5 billion this year, up 21.3% from 2021. “The AI software market is picking up speed, but its long-term trajectory will depend on enterprises advancing their AI maturity,” said […]

January 26, 2022

In 2004, Annie Duke, a professional poker player, mom of four and former PhD student in Psychology at the University of Pennsylvania, won her first and only World Series of Poker title. Duke retired from poker in 2010, but is […]

December 15, 2021

What’s in a name? Is a conversion by any other name not as sweet? One thing you might have noticed about analytics platforms: they can change the names of metrics at the drop of a hat. We see this in […]

November 29, 2021

Marketing teams are increasingly under pressure to stand out from their peers at a time where the proliferation of consumer platforms is complicating outreach efforts. With the pace of technology evolving rapidly, many digital marketing pros are advocating for a […]

October 16, 2020

Customer experience practitioners can choose from a wide variety of key performance indicators to determine the success (or lack thereof) of their efforts. So how can they determine which of these measurements are the most useful for their business? Define […]

December 27, 2019

A strange disparity Whilst collecting our monthly KPIs I came across an interesting error. One of our KPIs, demo requests, which we track in two ways – with Google Analytics events and through a custom Zapier integration that inserts the […]

July 11, 2019

Are you selling on both Amazon’s marketplace and your own digital storefront? Have you experimented (successfully or not) with Facebook ads, PPC and contextual banner ads? Do you wonder what Instagram’s shopability and the streaming wars will mean for your […]

October 5, 2018

From Global 2000 companies to pure play startups, the signs of a well-optimized process are usually the same, both in plan and execution. Translation plays a big role as well because customers don’t buy what they don’t understand, but language […]

September 3, 2015

Marketers often confuse content marketing with engagement. Just because you get someone’s attention doesn’t mean your audience actually cares. You spend all of this time following the work of others, listening to experts who preach sound-bites and executing against a […]