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Tag: kpi


Advertising & Marketing, Technology

AI in Marketing: Top 5 Mistakes Marketers Make

April 7, 2022

Via: CMSWire

Gartner forecasts that worldwide artificial intelligence software revenue will grow to $62.5 billion this year, up 21.3% from 2021. “The AI software market is picking up speed, but its long-term trajectory will depend on enterprises advancing their AI maturity,” said […]


Advertising & Marketing, Technology

Place Your Marketing Bets in 2022

January 26, 2022

Via: CMSWire

In 2004, Annie Duke, a professional poker player, mom of four and former PhD student in Psychology at the University of Pennsylvania, won her first and only World Series of Poker title. Duke retired from poker in 2010, but is […]


Analytics & Data

How to Set Up Conversion Events in Google Analytics 4

December 15, 2021

Via: CMSWire

What’s in a name? Is a conversion by any other name not as sweet? One thing you might have noticed about analytics platforms: they can change the names of metrics at the drop of a hat. We see this in […]


Advertising & Marketing, Technology

Creating a More Progressive Digital Marketing Strategy

November 29, 2021

Via: CMSWire

Marketing teams are increasingly under pressure to stand out from their peers at a time where the proliferation of consumer platforms is complicating outreach efforts. With the pace of technology evolving rapidly, many digital marketing pros are advocating for a […]


News

Which KPIs Are Right to Measure Your Customer Experience?

October 16, 2020

Via: CMSWire

Customer experience practitioners can choose from a wide variety of key performance indicators to determine the success (or lack thereof) of their efforts. So how can they determine which of these measurements are the most useful for their business? Define […]


Analytics & Data, Technology

Google Analytics glitch in an ad-filled internet

December 27, 2019

Via: Searchenginewatch.com

A strange disparity Whilst collecting our monthly KPIs I came across an interesting error. One of our KPIs, demo requests, which we track in two ways – with Google Analytics events and through a custom Zapier integration that inserts the […]


Advertising & Marketing, Technology

12 critical KPIs for multichannel ecommerce

July 11, 2019

Via: Get Elastic

Are you selling on both Amazon’s marketplace and your own digital storefront? Have you experimented (successfully or not) with Facebook ads, PPC and contextual banner ads? Do you wonder what Instagram’s shopability and the streaming wars will mean for your […]


Advertising & Marketing, Technology

How Mature is Your International Marketing Strategy?

October 5, 2018

Via: CMSWire

From Global 2000 companies to pure play startups, the signs of a well-optimized process are usually the same, both in plan and execution. Translation plays a big role as well because customers don’t buy what they don’t understand, but language […]


Mobile Commerce, Mobile Marketing

The 10 Commandments of Content Marketing

September 3, 2015

Via: itCurated

Marketers often confuse content marketing with engagement. Just because you get someone’s attention doesn’t mean your audience actually cares. You spend all of this time following the work of others, listening to experts who preach sound-bites and executing against a […]