A strange disparity
Whilst collecting our monthly KPIs I came across an interesting error.
One of our KPIs, demo requests, which we track in two ways – with Google Analytics events and through a custom Zapier integration that inserts the prospects’ details into a Google Sheet and our internal Attio account.
After comparing the two datasets, I noticed a significant difference in the month’s numbers. The number of requested demos on our Google Sheet was 22% higher than the number of recorded demo requests on Google Analytics.
