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How Mature is Your International Marketing Strategy?

October 5, 2018

Via: CMSWire

From Global 2000 companies to pure play startups, the signs of a well-optimized process are usually the same, both in plan and execution. Translation plays a big role as well because customers don’t buy what they don’t understand, but language isn’t everything. Change management and implementation are also important.

So with a nod to the Watts Humphrey Capability Maturity Model, let’s rank your company’s international marketing from 1 to 5. Keep in mind that it’s possible to rank high in some areas, but low in others.

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