Social influencers can give your organization a boost with key demographics but can also cause controversy or diminish the brand by going off script.
As a brand, building strong partnerships with influencers is most successful when relationships are being created from a robust influencer marketing strategy and comprehensive steps are taken before, during and after the collaboration.
Before collaborating with influencers, it is important to create a detailed brief that highlights the direction in which you plan to take the campaign — ensuring that any influencer you work with has a deep understanding of your brand, the goals of the campaign and the expectations around the collaboration.
