Influencer marketing isn’t just for B2C anymore. More B2B companies are discovering the value of this potent strategy for building brand credibility, expanding their reach, and driving conversions. Here are the ten best B2B influencer marketing strategies for 2023.
1. Choose the Right Influencer
Not all influencers are created equal, especially in the B2B space. The most effective influencers are industry thought leaders, experts, or professionals with a strong reputation. Their endorsement carries weight and can substantially boost your brand’s credibility. In other words, prioritize relevance over reach as we’ll see in point 2.
