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Creating a More Progressive Digital Marketing Strategy

November 29, 2021

Via: CMSWire

Marketing teams are increasingly under pressure to stand out from their peers at a time where the proliferation of consumer platforms is complicating outreach efforts. With the pace of technology evolving rapidly, many digital marketing pros are advocating for a more progressive and experimental approach.

That’s the perspective of Karen Naves, vice president of global demand generation for marketing technology specialist Tealium, who said when she hears the phrase “progressive digital marketing” she thinks about how the world — and the preferences of consumers — are ever changing. “That’s whether it is a new gadget, social media platform, or the way consumers want to consume information,” she said.

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