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Tag: Facebook


Apps & Sites, Mobile Commerce

Meta Announces New Activations for Pride Month, Including Stickers, AR and VR Projects

June 1, 2022

Via: Social Media Today

Meta has announced a range of new additions for Pride Month, including new stickers and AR activations across its apps, and dedicated VR spaces to highlight queer culture, and showcase the LGBTQ+ community. First off, on Meta’s latest stickers and […]


Apps & Sites, Mobile Commerce

Instagram’s Working on a Video Reaction Option for Reels

May 25, 2022

Via: Social Media Today

The success of TikTok largely comes down to participatory trends, and the capacity for anyone to not only consume clips in the app, but to also engage with any meme or challenge with their own take. Well, that and its […]


News

B2B News for May 12, 2022: First Integrated Metaverse, Gaming, and Crypto Media Company Created, CGI Sends $1 Million to Ukraine

May 12, 2022

Via: B2B News Network

Today’s Holodeck Media merger with Arslanian Media Group may have created the first integrated metaverse, gaming, and crypto media company. Arslanian’s collection of crypto content, ranging from podcasts and newsletters to 60-second market updates and long-form educational content, will become part […]


Apps & Sites, Mobile Commerce

Meta Looks Set to Push Publishers Towards Short Video in New Pivot

May 10, 2022

Via: Social Media Today

In the latest reminder that news organizations, or publishers and brands in general, should not trust Meta to provide them with ongoing audience reach, the company is once again re-considering how it promotes news content in the app, with The […]


Apps & Sites, Mobile Commerce

Instagram Launches Initial Test of NFT Display Options, Which Are Also Coming to Facebook Soon

May 9, 2022

Via: Social Media Today

Based on at least some recent numbers, the air appears to leaking out of the initial NFT bubble, which means that if Meta wants to get in on the tail end of the hype, it needs to go now with […]


Apps & Sites, Mobile Commerce

Meta launches new ad and messaging tools for businesses

May 6, 2022

Via: Business of Apps

Meta just rolled out new tools for businesses and brands to reach out to customers and identify quality leads. As part of National Small Business Week, the social giant is making it easier for small businesses to create full ads […]


Advertising & Marketing, Technology

How Did Google Get a Stranglehold on the Digital Ad Marketplace?

April 27, 2022

Via: CMSWire

bout 15 years ago, Alphabets Inc.’s Google bought YouTube for $1.65 billion, a platform that had only been around for less than two years. Back then, there were about 25 million videos available on YouTube, while now experts estimate tens […]


Apps & Sites, Mobile Commerce

Why Snapchat’s Product Is Booming

April 25, 2022

Via: CMSWire

In August 2016, Snapchat seemed destined for decline. Facebook that month cloned Stories — Snapchat’s most beloved feature — and rolled it out on Instagram, en route to placing it on Messenger, Whatsapp and Facebook itself. At the time, Snapchat […]


Apps & Sites, Mobile Commerce

Meta Showcases New VR Games, New Control Options, at Gaming Showcase Event

April 20, 2022

Via: Social Media Today

As Meta continues its push into VR, as part of its broader metaverse shift, gaming will be a key connective element, with the trends and habits established among burgeoning gaming culture set to play a critical role in ushering in […]


Advertising & Marketing, Technology

Metaverse Marketing Offers New Approach To Utilizing Customer Data

February 22, 2022

Via: E-Commerce Times

In Neal Stephenson’s popular 1992 sci-fi novel “Snow Crash” the author introduced the term metaverse to portray a futuristic world where people interacted in virtual 3D worlds using avatars. While his avatar-laced society is a familiar playing field for virtual […]


Mobile Commerce, Mobile Marketing

Facebook Metaverse: The Future of Digital Experience Marketing?

February 17, 2022

Via: CMSWire

Since Facebook changed the name of its company to Meta in October 2021, the term “metaverse” has become inescapable. Mainstream media publications talk about people buying property in the metaverse — even getting married there. Professional and tech-focused outlets write […]


Apps & Sites, Mobile Commerce

It’s Way Too Early to Count Out Instagram Reels

February 14, 2022

Via: CMSWire

When Joy Ridenhour, a junior communications major at NYU, returned home to Virginia for winter break this year, she heard familiar music coming from her parents’ phones. “I was like, huh, it’s interesting they’re watching TikTok,” she said. “But then […]


Apps & Sites, Mobile Commerce

The Metaverse Doesn’t Exist, But Meta is in Charge of the Metaverse Narrative

February 3, 2022

Via: Social Media Today

So what exactly is the metaverse – or more operatively, what will the metaverse be? Because it’s not here just yet. Meta, the biggest proponent of the metaverse shift, has repeatedly stated that the metaverse that it envisions is still […]


Apps & Sites, Mobile Commerce

Instagram Launches Initial Test of Algorithm-Free, Reverse Chronological Feed Options In-Stream

January 5, 2022

Via: Social Media Today

Don’t say we didn’t warn you. After announcing the return of its reverse chronological, algorithm-free post feed late last year, Instagram chief Adam Mosseri has today shared a preview of how its new options on this front will work. Honestly, […]


Mobile Commerce, Mobile Marketing

The Best Ecommerce Content for Facebook

December 21, 2021

Via: Practical Ecommerce

Facebook is the king of social media for businesses. Billions of consumers learn of brands and products via the platform. Despite what many believe, Facebook is a thriving opportunity for ecommerce merchants — if you can capture an audience’s attention. […]


Apps & Sites, Mobile Commerce

TikTok Leads the Way in App Annie’s 2021 App Performance Report

December 8, 2021

Via: Social Media Today

App Annie has published its annual review of the top performing apps by downloads and revenue, which once again underlines the dominance of TikTok, and the influence that it’s having in broader social media space. As explained by App Annie: […]


Apps & Sites, Mobile Commerce

Facebook Could be Forced to Sell-Off GIPHY After UK Regulatory Ruling

November 30, 2021

Via: Social Media Today

Facebook is facing yet another regulatory battle, this time in the UK, with the Competition and Markets Authority (CMA) ruling that Facebook must sell Giphy, which it acquired in May 2020, due to the acquisition’s potential to reduce competition between […]


Apps & Sites, Mobile Commerce

Facebook Adds Shops in Groups, New Product Recommendation and Display Options Tied to Group Engagement

November 12, 2021

Via: Social Media Today

Facebook is adding yet another element to its expanding eCommerce push, this time with the addition of a range of shopping and product discovery options in groups, in order to capitalize on niche targeting and community engagement. The biggest addition […]


Apps & Sites, Mobile Commerce

Microsoft, Facebook and the Future of the Metaverse(s)

November 9, 2021

Via: CMSWire

Microsoft has taken a low-key approach to the metaverse and its development. At Ignite this year, it outlined how its vision for this new way of thinking about the internet will emerge and what it intends to do with it. […]


Apps & Sites, Mobile Commerce

Facebook’s Rebranding Embraces the Metaverse, But Not Everyone Is Convinced

November 4, 2021

Via: CMSWire

During the recent Connect 2021 Facebook conference, CEO Mark Zuckerberg introduced Meta. Meta, he told, the audience, is a significant re-branding that brings together all the Facebook apps and technologies under one new company brand. The focus will be to […]