June 1, 2022
Via: Social Media TodayMeta has announced a range of new additions for Pride Month, including new stickers and AR activations across its apps, and dedicated VR spaces to highlight queer culture, and showcase the LGBTQ+ community. First off, on Meta’s latest stickers and […]
May 25, 2022
Via: Social Media TodayThe success of TikTok largely comes down to participatory trends, and the capacity for anyone to not only consume clips in the app, but to also engage with any meme or challenge with their own take. Well, that and its […]
May 12, 2022
Via: B2B News NetworkToday’s Holodeck Media merger with Arslanian Media Group may have created the first integrated metaverse, gaming, and crypto media company. Arslanian’s collection of crypto content, ranging from podcasts and newsletters to 60-second market updates and long-form educational content, will become part […]
May 10, 2022
Via: Social Media TodayIn the latest reminder that news organizations, or publishers and brands in general, should not trust Meta to provide them with ongoing audience reach, the company is once again re-considering how it promotes news content in the app, with The […]
May 9, 2022
Via: Social Media TodayBased on at least some recent numbers, the air appears to leaking out of the initial NFT bubble, which means that if Meta wants to get in on the tail end of the hype, it needs to go now with […]
May 6, 2022
Via: Business of AppsMeta just rolled out new tools for businesses and brands to reach out to customers and identify quality leads. As part of National Small Business Week, the social giant is making it easier for small businesses to create full ads […]
Advertising & Marketing, Technology
April 27, 2022
Via: CMSWirebout 15 years ago, Alphabets Inc.’s Google bought YouTube for $1.65 billion, a platform that had only been around for less than two years. Back then, there were about 25 million videos available on YouTube, while now experts estimate tens […]
April 25, 2022
Via: CMSWireIn August 2016, Snapchat seemed destined for decline. Facebook that month cloned Stories — Snapchat’s most beloved feature — and rolled it out on Instagram, en route to placing it on Messenger, Whatsapp and Facebook itself. At the time, Snapchat […]
April 20, 2022
Via: Social Media TodayAs Meta continues its push into VR, as part of its broader metaverse shift, gaming will be a key connective element, with the trends and habits established among burgeoning gaming culture set to play a critical role in ushering in […]
Advertising & Marketing, Technology
February 22, 2022
Via: E-Commerce TimesIn Neal Stephenson’s popular 1992 sci-fi novel “Snow Crash” the author introduced the term metaverse to portray a futuristic world where people interacted in virtual 3D worlds using avatars. While his avatar-laced society is a familiar playing field for virtual […]
Mobile Commerce, Mobile Marketing
February 17, 2022
Via: CMSWireSince Facebook changed the name of its company to Meta in October 2021, the term “metaverse” has become inescapable. Mainstream media publications talk about people buying property in the metaverse — even getting married there. Professional and tech-focused outlets write […]
February 14, 2022
Via: CMSWireWhen Joy Ridenhour, a junior communications major at NYU, returned home to Virginia for winter break this year, she heard familiar music coming from her parents’ phones. “I was like, huh, it’s interesting they’re watching TikTok,” she said. “But then […]
February 3, 2022
Via: Social Media TodaySo what exactly is the metaverse – or more operatively, what will the metaverse be? Because it’s not here just yet. Meta, the biggest proponent of the metaverse shift, has repeatedly stated that the metaverse that it envisions is still […]
January 5, 2022
Via: Social Media TodayDon’t say we didn’t warn you. After announcing the return of its reverse chronological, algorithm-free post feed late last year, Instagram chief Adam Mosseri has today shared a preview of how its new options on this front will work. Honestly, […]
Mobile Commerce, Mobile Marketing
December 21, 2021
Via: Practical EcommerceFacebook is the king of social media for businesses. Billions of consumers learn of brands and products via the platform. Despite what many believe, Facebook is a thriving opportunity for ecommerce merchants — if you can capture an audience’s attention. […]
December 8, 2021
Via: Social Media TodayApp Annie has published its annual review of the top performing apps by downloads and revenue, which once again underlines the dominance of TikTok, and the influence that it’s having in broader social media space. As explained by App Annie: […]
November 30, 2021
Via: Social Media TodayFacebook is facing yet another regulatory battle, this time in the UK, with the Competition and Markets Authority (CMA) ruling that Facebook must sell Giphy, which it acquired in May 2020, due to the acquisition’s potential to reduce competition between […]
November 12, 2021
Via: Social Media TodayFacebook is adding yet another element to its expanding eCommerce push, this time with the addition of a range of shopping and product discovery options in groups, in order to capitalize on niche targeting and community engagement. The biggest addition […]
November 9, 2021
Via: CMSWireMicrosoft has taken a low-key approach to the metaverse and its development. At Ignite this year, it outlined how its vision for this new way of thinking about the internet will emerge and what it intends to do with it. […]
November 4, 2021
Via: CMSWireDuring the recent Connect 2021 Facebook conference, CEO Mark Zuckerberg introduced Meta. Meta, he told, the audience, is a significant re-branding that brings together all the Facebook apps and technologies under one new company brand. The focus will be to […]