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Facebook Could be Forced to Sell-Off GIPHY After UK Regulatory Ruling

November 30, 2021

Facebook is facing yet another regulatory battle, this time in the UK, with the Competition and Markets Authority (CMA) ruling that Facebook must sell Giphy, which it acquired in May 2020, due to the acquisition’s potential to reduce competition between social media platforms, and in the display advertising market.

As outlined by the CMA:

“The independent CMA panel reviewing the merger has concluded that Facebook would be able to increase its already significant market power in relation to other social media platforms by denying or limiting other platforms’ access to Giphy GIFs, driving more traffic to Facebook-owned sites, or changing the terms of access by, for example, requiring TikTok, Twitter and Snapchat to provide more user data in order to access Giphy GIFs.”

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