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Instagram Launches Initial Test of Algorithm-Free, Reverse Chronological Feed Options In-Stream

January 5, 2022

Don’t say we didn’t warn you.

After announcing the return of its reverse chronological, algorithm-free post feed late last year, Instagram chief Adam Mosseri has today shared a preview of how its new options on this front will work.

Honestly, the way he says ‘it’s important to me…’ freaks me out a little bit.

As you can see in the video, Instagram’s looking to add two different chronological feed options, in ‘Favorites’, which would enable you to view a listing of accounts based on those you add to your ‘Favorites’ list, and ‘Following’, which will display the accounts that you follow, free from additional recommendations, in reverse timeline order.

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