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It’s Way Too Early to Count Out Instagram Reels

February 14, 2022

Via: CMSWire

When Joy Ridenhour, a junior communications major at NYU, returned home to Virginia for winter break this year, she heard familiar music coming from her parents’ phones. “I was like, huh, it’s interesting they’re watching TikTok,” she said. “But then I realized they weren’t using TikTok, they had discovered Instagram Reels.”

TikTok is giving Facebook an “unprecedented” fight, as Mark Zuckerberg conceded last week, but the battle will be fiercer than many imagine. Despite the narrative that Facebook is cooked, the company is already cutting off TikTok’s growth by feeding its copycat — Reels — to people like Ridenhour’s parents, who might’ve been late TikTok adopters but likely won’t be now.

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