Facebook is adding yet another element to its expanding eCommerce push, this time with the addition of a range of shopping and product discovery options in groups, in order to capitalize on niche targeting and community engagement.
The biggest addition is Shops in Groups, which, as it sounds, adds a dedicated Shop option within your Facebook Group display.
As you can see here, when a Shop is available, there’ll be a new ‘Shop’ tab in your group navigation options, while items will also be featured in a separate panel within the group feed. That will provide more ways to highlight specific products of interest to members of specific communities and interests.
