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Why Snapchat’s Product Is Booming

April 25, 2022

Via: CMSWire

In August 2016, Snapchat seemed destined for decline. Facebook that month cloned Stories — Snapchat’s most beloved feature — and rolled it out on Instagram, en route to placing it on Messenger, Whatsapp and Facebook itself.

At the time, Snapchat was a plucky upstart, gathering steam ahead of an IPO. But when the world’s biggest social network copied its best feature and shipped it to billions, the growth story seemed over.

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