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Instagram’s Working on a Video Reaction Option for Reels

May 25, 2022

The success of TikTok largely comes down to participatory trends, and the capacity for anyone to not only consume clips in the app, but to also engage with any meme or challenge with their own take.

Well, that and its highly attuned algorithm, which adjusts in real-time to your session preferences. But inviting more people into each trend is a key element in getting more users to open the app even more often, while it also expanded TikTok’s content pool, with sometimes thousands of related clips on a single trend that it can then feed to users who’ve engaged with that topic.

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