bout 15 years ago, Alphabets Inc.’s Google bought YouTube for $1.65 billion, a platform that had only been around for less than two years. Back then, there were about 25 million videos available on YouTube, while now experts estimate tens of billions. Today, YouTube accounts for 11% of Alpha’s overall revenue. Not a bad purchase in hindsight.
But those numbers only tell a small part of the story. Over the past decade plus, Google has leveraged its search engine, YouTube, along with acquisitions of advertising tech, to become the number one player in the digital ad market.
