Tag: Facebook

December 28, 2022

2022 was a mixed year for Instagram, with the platform reaching a new milestone in monthly active users (2 billion), while also repeatedly copying TikTok and seemingly losing its own identity, at least to some degree, in the process. The […]

December 7, 2022

This could be a very handy option for social media managers – Meta is currently rolling out the capacity to run ads on Facebook and Instagram that target your Instagram followers. As you can see in this image, shared by […]

October 20, 2022

It’s no secret at this point that TikTok continues its march to the top of social media. The findings are notable for calling out how the app is impacting the broader viewing experience for younger consumers, a development that has […]

October 20, 2022

Facebook is holding its sixth annual Communities Summit event today, which brings together group admins and internal experts to discuss the latest group tools, tips and more. And as always, Facebook has also announced a range of new groups features […]

October 18, 2022

Businesses can use social media sites to build a brand, connect with customers, and sell products. There are a variety of popular social media networks to explore, with tools and target audiences that may fit your business. Here is a […]

September 29, 2022

Facebook will no longer allow listings for cars and real estate/rental listings using a Facebook Business Page, though it will allow individuals to create person-to-person listings on Marketplace. Instead, it’s pushing businesses to use advertising solutions. In an email this […]

September 29, 2022

After initially launching its NFT display options to selected users back in May, Meta has now announced that all US users on Facebook, and most people on Instagram, can now post their digital collectibles to each app, with a specialized […]

September 27, 2022

This serves as a good reminder of the need to remain vigilant in policing social media misuse and manipulation, and improving education around the same. Today, Meta has announced that it’s detected and removed two significant new influence operations, stemming […]

September 19, 2022

Meta’s looking to help more creators and brands lean into Reels with the launch of the Facebook Reels API, which will enable the posting of Reels clips via third-party video creation apps and social media management tools. That will complement […]

September 15, 2022

This year’s list of loyalty leaders in many ways reflects the challenges and opportunities businesses face amid shifting consumer interests due to economic uncertainty and the retreat of pandemic-related restrictions. TikTok, which has quickly become the darling of social media, […]

September 12, 2022

You know what really grinds Twitter’s gears? The fact that its cultural influence extends far beyond its 238 million total mDAU, a figure that puts it well behind most other social apps in terms of direct usage. For years, Twitter […]

September 9, 2022

Social media has transformed from a tool to keep in touch with your friends to a mind-reading app. When you think of a product or service, Facebook, Instagram, YouTube and TikTok immediately start bombarding you with ads. The underlying technology […]

September 6, 2022

Meta is on a mission to provide a better platform for creators to build an audience, and monetize that attention, in the hopes that this will see them increase their reliance on its apps and tools, and keep them posting […]

August 31, 2022

Messenger has added a new feature called ’Group Invite Links’, which, as it sounds, gives group admins the capacity to quickly and easily invite people to Messenger group chats. As you can see in this example, posted by new Messenger […]

August 31, 2022

Meta has opened up applications for the third iteration of its Community Accelerator Program, which provides training, advice and monetary support for community leaders to help them maximize their use of Facebook’s tools to facilitate growth. As explained by Meta: […]

August 10, 2022

As it works to mitigate the impacts of Apple’s ATT privacy prompts, which have reduced its capacity for personalization and data-based ad targeting, Meta’s looking to enhance its automated ad tools, and make them more available to more businesses, via […]

July 28, 2022

Amid rising costs, and an increasingly uncertain ad market, Meta has begun informing US news publishers that it will not renew exclusive content deals with them, as it shifts away from its dedicated News Tab strategy. As reported by The […]

July 27, 2022

Tough times at Meta, with the company reporting a decline in monthly active Facebook users, and a further slowdown in revenue, as global economic trends continue to impact the company’s overall performance. First off, on usage – Facebook is currently […]

July 27, 2022

Meta could be facing its first real roadblocks in building towards its metaverse vision, with the FTC moving to block its acquisition of VR fitness company Within, and slowing ad revenue forcing it to increase the price of its flagship […]

July 27, 2022

Under increasing scrutiny from regulators, and amid various lingering questions and concerns about its ownership and its content approach, TikTok is looking to provide more assurance that it’s not censoring certain content, or amplifying certain perspectives, via new API access […]