February 21, 2024
Via: Social Media TodayEvery time this comes up it seems like a misinterpretation of web usage data, but money, and pressure from influential publishers, still clearly has a strong hold on political policy. This week, Indonesian President Joko Widodo has announced that he […]
Advertising & Marketing, Technology
January 24, 2024
Via: Social Media TodayMeta’s looking to lean further into AI for ad targeting, with the expansion of its automated “Advantage” targeting to all campaign objectives and optimizations. The update comes as part of Meta’s Marketing API v.19 update, which also includes various revisions […]
January 2, 2024
Via: Social Media TodayIf you’ve logged on to Facebook recently, you may have been prompted with this pop-up: It’s not entirely new, as Meta has been rolling out this option to selected regions over the past few months. But Meta has now confirmed […]
Mobile Commerce, Mobile Marketing
December 21, 2023
Via: Marketing DiveMove over TikTok, there’s an old player in town: Emplifi’s research suggests there’s still some life in Meta’s Instagram platform for advertisers. Capitalizing on that promise, however, will require some shift in advertiser behavior. Instagram’s Reels, which are designed to […]
November 15, 2023
Via: Business of AppsAmazon appears to be bolstering its in-app shopping partnership. In two separate news pieces emerging over the past week, the eCommerce giant has struck a deal with both Meta and Snap to feature in-app shopping capabilities. We’ll take a closer […]
November 1, 2023
Via: Natalie DunnThere is no question that social media platforms have grown to become an important part of people’s lives. They can help people connect across great distances, and they are also extremely useful in sharing ideas, news and opinions. Moreover, social […]
Advertising & Marketing, Technology
September 8, 2023
Via: Practical EcommerceAndrew Faris is the former CEO of 4×400, an ecommerce aggregator. He left that job in 2021 and now consults with merchants and manages their advertising campaigns, mostly on Meta. I asked him for his keys to successful Meta ads, […]
Advertising & Marketing, Technology
September 7, 2023
Via: Social Media TodayMeta has published a new guide to its various automation and generative AI ad tools in order to help marketers prepare for the upcoming holiday season. The 16-page guide covers all of Meta’s evolving AI ad tools, including its Advantage+ […]
August 22, 2023
Via: Social Media TodayMeta has announced some new measures to comply with the soon-to-be enacted EU Digital Services Act (DSA), which implements expanded control and transparency measures for European social media users. The DSA aims to provide more capacity for social media users […]
July 17, 2023
Via: Social Media TodayMeta’s announced some new video enhancements for Facebook, as it continues to evolve from a social app into an entertainment platform, in line with broader industry trends. First off, Meta’s renaming its ‘Watch’ tab to ‘Video’, which is more representative […]
July 10, 2023
Via: Marketing DiveAs expected, Meta’s new Threads app has now become the fastest-growing app of all time. The much anticipated Twitter alternative, launched a day earlier than expected on Wednesday last week, quickly rushed to 30 million sign-ups within 24 hours of […]
Mobile Commerce, Mobile Marketing
June 29, 2023
Via: Social Media TodayLooking to incorporate Reels into your Facebook and/or Instagram approach? This will help – today, Meta has published a new, 7-page ‘Reels Creative Mini-Manual’, which outlines a range of tips on how to improve your Reels creative, and tap into […]
Advertising & Marketing, Technology
May 18, 2023
Via: Retail DiveMeta Platforms is introducing new advertising products that use artificial intelligence to help marketers run campaigns more efficiently. The tools, detailed to reporters at Meta’s offices in Manhattan last week, show the Facebook and Instagram owner following its tech peers […]
Advertising & Marketing, Technology
April 17, 2023
Via: Social Media TodayMeta has announced a new series of webinars based on its ‘Performance 5’ framework, which is a set of five data-proven tactics that can help to improve advertising performance across Meta’s platforms. The Performance 5, which Meta first outlined last […]
April 7, 2023
Via: Social Media TodayFacebook has added a new element to Marketplace, with sellers now able to include video within their listings, and users able to request a video to assist in their purchase decision. As per Facebook: “We’ve recently enabled video on Marketplace, […]
Mobile Commerce, Mobile Marketing
March 28, 2023
Via: Social Media TodayWith Reels gaining more momentum on Facebook and Instagram, Meta’s rolling out some new ad options to help advertisers maximize their promotions opportunities within short-form video clips. First off, Meta’s making its Click-to-Messenger Ads available within Facebook Reels, which will […]
Advertising & Marketing, Technology
February 28, 2023
Via: Social Media TodayMeta has provided some new stats on the effectiveness of its Advantage+ AI-guided ad campaigns, which have become a bigger focus for the app in the wake of Apple’s iOS 14 update. With Meta having fewer user insights to go […]
December 28, 2022
Via: Social Media Today2022 was a mixed year for Instagram, with the platform reaching a new milestone in monthly active users (2 billion), while also repeatedly copying TikTok and seemingly losing its own identity, at least to some degree, in the process. The […]
Mobile Commerce, Mobile Marketing
December 7, 2022
Via: Social Media TodayThis could be a very handy option for social media managers – Meta is currently rolling out the capacity to run ads on Facebook and Instagram that target your Instagram followers. As you can see in this image, shared by […]
October 20, 2022
Via: Marketing DiveIt’s no secret at this point that TikTok continues its march to the top of social media. The findings are notable for calling out how the app is impacting the broader viewing experience for younger consumers, a development that has […]