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Advertising & Marketing, Technology

Meta Expands Automated Ad Optimization Options via ‘Meta Advantage’ Program

August 10, 2022

Via: Social Media Today

As it works to mitigate the impacts of Apple’s ATT privacy prompts, which have reduced its capacity for personalization and data-based ad targeting, Meta’s looking to enhance its automated ad tools, and make them more available to more businesses, via […]


Apps & Sites, Mobile Commerce

Meta Tells US Publishers That its Cutting Funding for News Tab Content

July 28, 2022

Via: Social Media Today

Amid rising costs, and an increasingly uncertain ad market, Meta has begun informing US news publishers that it will not renew exclusive content deals with them, as it shifts away from its dedicated News Tab strategy. As reported by The […]


News

Meta Reports Slowdown in User Growth and Revenue Amid Shifting Economic Conditions

July 27, 2022

Via: Social Media Today

Tough times at Meta, with the company reporting a decline in monthly active Facebook users, and a further slowdown in revenue, as global economic trends continue to impact the company’s overall performance. First off, on usage – Facebook is currently […]


Technology, Website design and optimization

Meta Faces New Challenges in Developing the Metaverse, With the FTC Blocking Its Acquisition of Within

July 27, 2022

Via: Social Media Today

Meta could be facing its first real roadblocks in building towards its metaverse vision, with the FTC moving to block its acquisition of VR fitness company Within, and slowing ad revenue forcing it to increase the price of its flagship […]


Mobile Commerce, Mobile Marketing

TikTok Will Provide More Insight into Content Trends and Moderation via New Research Initiative

July 27, 2022

Via: Social Media Today

Under increasing scrutiny from regulators, and amid various lingering questions and concerns about its ownership and its content approach, TikTok is looking to provide more assurance that it’s not censoring certain content, or amplifying certain perspectives, via new API access […]


Apps & Sites, Mobile Commerce

Meta May Soon Enable Users to Set Up Various Facebook Profiles Tied Back to a Master Account

July 14, 2022

Via: Social Media Today

For many, Facebook has lost its appeal in recent times. Part of the reason for that is because everyone is on it – including your parents, grandparents, long-lost school friends, etc. With everyone on there, posting about every other thing, […]


Apps & Sites, Mobile Commerce

Meta Launches New NFT Display Options on Facebook

June 30, 2022

Via: Social Media Today

Just when you thought the NFT hype was dying down, Meta’s looking to stoke the embers once again, with the introduction of new NFT display options on Facebook. As you can see in these screenshots, posted by Meta product manager […]


Mobile Commerce, Mobile Marketing

Facebook Adds New Groups Engagement Options, Including New Side Bar Access to Latest Group Updates

June 28, 2022

Via: Social Media Today

Hey, have you noticed a sudden influx of notifications about Facebook groups in your News Feed this week? You’re not alone, with Facebook kicking off a new push on groups, that will include a new, dedicated notifications space for groups […]


Apps & Sites, Mobile Commerce

Meta Announces New Activations for Pride Month, Including Stickers, AR and VR Projects

June 1, 2022

Via: Social Media Today

Meta has announced a range of new additions for Pride Month, including new stickers and AR activations across its apps, and dedicated VR spaces to highlight queer culture, and showcase the LGBTQ+ community. First off, on Meta’s latest stickers and […]


Apps & Sites, Mobile Commerce

Instagram’s Working on a Video Reaction Option for Reels

May 25, 2022

Via: Social Media Today

The success of TikTok largely comes down to participatory trends, and the capacity for anyone to not only consume clips in the app, but to also engage with any meme or challenge with their own take. Well, that and its […]


News

B2B News for May 12, 2022: First Integrated Metaverse, Gaming, and Crypto Media Company Created, CGI Sends $1 Million to Ukraine

May 12, 2022

Via: B2B News Network

Today’s Holodeck Media merger with Arslanian Media Group may have created the first integrated metaverse, gaming, and crypto media company. Arslanian’s collection of crypto content, ranging from podcasts and newsletters to 60-second market updates and long-form educational content, will become part […]


Apps & Sites, Mobile Commerce

Meta Looks Set to Push Publishers Towards Short Video in New Pivot

May 10, 2022

Via: Social Media Today

In the latest reminder that news organizations, or publishers and brands in general, should not trust Meta to provide them with ongoing audience reach, the company is once again re-considering how it promotes news content in the app, with The […]


Apps & Sites, Mobile Commerce

Instagram Launches Initial Test of NFT Display Options, Which Are Also Coming to Facebook Soon

May 9, 2022

Via: Social Media Today

Based on at least some recent numbers, the air appears to leaking out of the initial NFT bubble, which means that if Meta wants to get in on the tail end of the hype, it needs to go now with […]


Apps & Sites, Mobile Commerce

Meta launches new ad and messaging tools for businesses

May 6, 2022

Via: Business of Apps

Meta just rolled out new tools for businesses and brands to reach out to customers and identify quality leads. As part of National Small Business Week, the social giant is making it easier for small businesses to create full ads […]


Advertising & Marketing, Technology

How Did Google Get a Stranglehold on the Digital Ad Marketplace?

April 27, 2022

Via: CMSWire

bout 15 years ago, Alphabets Inc.’s Google bought YouTube for $1.65 billion, a platform that had only been around for less than two years. Back then, there were about 25 million videos available on YouTube, while now experts estimate tens […]


Apps & Sites, Mobile Commerce

Why Snapchat’s Product Is Booming

April 25, 2022

Via: CMSWire

In August 2016, Snapchat seemed destined for decline. Facebook that month cloned Stories — Snapchat’s most beloved feature — and rolled it out on Instagram, en route to placing it on Messenger, Whatsapp and Facebook itself. At the time, Snapchat […]


Apps & Sites, Mobile Commerce

Meta Showcases New VR Games, New Control Options, at Gaming Showcase Event

April 20, 2022

Via: Social Media Today

As Meta continues its push into VR, as part of its broader metaverse shift, gaming will be a key connective element, with the trends and habits established among burgeoning gaming culture set to play a critical role in ushering in […]


Advertising & Marketing, Technology

Metaverse Marketing Offers New Approach To Utilizing Customer Data

February 22, 2022

Via: E-Commerce Times

In Neal Stephenson’s popular 1992 sci-fi novel “Snow Crash” the author introduced the term metaverse to portray a futuristic world where people interacted in virtual 3D worlds using avatars. While his avatar-laced society is a familiar playing field for virtual […]


Mobile Commerce, Mobile Marketing

Facebook Metaverse: The Future of Digital Experience Marketing?

February 17, 2022

Via: CMSWire

Since Facebook changed the name of its company to Meta in October 2021, the term “metaverse” has become inescapable. Mainstream media publications talk about people buying property in the metaverse — even getting married there. Professional and tech-focused outlets write […]


Apps & Sites, Mobile Commerce

It’s Way Too Early to Count Out Instagram Reels

February 14, 2022

Via: CMSWire

When Joy Ridenhour, a junior communications major at NYU, returned home to Virginia for winter break this year, she heard familiar music coming from her parents’ phones. “I was like, huh, it’s interesting they’re watching TikTok,” she said. “But then […]