It’s no secret at this point that TikTok continues its march to the top of social media. The findings are notable for calling out how the app is impacting the broader viewing experience for younger consumers, a development that has the potential to impact streamers like Netflix as well as traditional broadcasters in the long term if the trend continues.
“For broadcasters, commercial or otherwise keen to engage younger viewers, the increasing importance of TikTok to reach and grow new audiences should not be understated,” said Maria Rua Aguete, Omdia senior director, in a statement.
