image credit: Pixabay

Meta bets its advertising scale can differentiate new generative AI tools

May 18, 2023

Meta Platforms is introducing new advertising products that use artificial intelligence to help marketers run campaigns more efficiently. The tools, detailed to reporters at Meta’s offices in Manhattan last week, show the Facebook and Instagram owner following its tech peers in investing more heavily in AI as the sector hits fresh peaks of hype driven by the popularity of software like ChatGPT.

While Meta has leveraged AI for years, its latest moves represent a push into the experimental category of generative AI that can quickly produce images and copy that are more convincingly lifelike.

Read More on Retail Dive