Tag: Digital Marketing

February 19, 2024

Looking to make TikTok a bigger focus within your digital marketing approach? This will help. TikTok has published a new 34-page guide on TikTok marketing strategy, which it claims will provide “a roadmap to creative success, highlighting the solutions to […]

February 9, 2024

The Super Bowl is more than a showdown on the field. It’s the apex of creative marketing, where brands duke it out in the arena of public opinion with campaigns and commercials that many talk about long after they’ve forgotten […]

February 6, 2024

You might have heard this story: the hard-rocking “Hair Bear Bunch,” Van Halen, specified in its rider — a document listing performers’ requirements for a gig — that they wanted no brown M&M’s in their bowl of M&M’s. What does […]

December 12, 2023

The B2B buying journey is nothing like most consumer purchasing. If you need a new sweatshirt, you’re unlikely to ask the CFO, the head of procurement, Bob who sits on your left, and Cath in the Singapore office for their […]

December 4, 2023

Within the realm of GTM (Go-to-Market), high-quality data is a necessity. It’s the linchpin that enables businesses to identify and connect with the best-suited individuals and accounts for their products or services, all while ensuring they can engage with them […]

November 20, 2023

Today, we’re more clued up than ever about how B2B buyers buy. We know, for example, that sales are taking longer, that buyers are more independent (they probably don’t want to speak to your sales people) and that their shortlists […]

October 5, 2023

In the ever-evolving realm of digital marketing, staying ahead of the competition often means harnessing the power of the latest tech tools. One such tool creating ripples is OpenAI’s ChatGPT. However, with success comes competition, and today, we have a […]

September 11, 2023

“Begin with the end in mind, with a vision and blueprint of the desired result,” as emphasized in the timeless wisdom of Stephen Covey’s “The 7 Habits of Highly Effective People,” has resonated with me for years. This principle holds […]

September 6, 2023

Influencer marketing is now a major consideration within most digital marketing plans. But did you know that influencer marketing spend is actually growing faster than investment into regular social ad spending? That’s one of the many findings in Insider Intelligence’s […]

July 25, 2023

Marketing reporting plays a pivotal role in evaluating the success of campaigns, optimizing strategies and guiding future decision-making. Nonetheless, effectively demonstrating marketing’s influence during report presentations can be an intricate task, riddled with frequent challenges. From grappling with an overwhelming […]

July 14, 2023

Hovewer, ChatGPT is not a replacement, but a significant enhancement tool for marketing processes, bringing efficiency gains and powerful insights through pattern detection in large data sets. ChatGPT could also shift the landscape of SEO and digital marketing. With the […]

July 13, 2023

In the dynamic world of digital marketing, Instagram has carved out a significant niche as a powerful platform for marketers, but what about B2B brands and companies? With a user base exceeding a billion, Instagram offers a vast and diverse […]

July 12, 2023

In a recent conversation between Jen Evans of B2B News Network and Neil Patel, a renowned entrepreneur and digital marketing expert, several topics emerged regarding the ever-evolving landscape of artificial intelligence (AI) and its impact on the field of marketing. […]

June 29, 2023

Nav Thethi is an experienced professional in digital marketing and customer experience, currently serving as the senior manager of web and digital experience at Hitachi Vantara. Over the past two years, he has contributed consistently to CMSWire, sharing his insights […]

June 28, 2023

In today’s current environment, marketing feels more about cost and efficiency than about creativity — the balance between art and science is askew. The relentless pressure to achieve more with fewer resources, amid stagnant budgets and the ongoing need to […]

June 16, 2023

“It’s a dangerous business, Frodo, going out your door. You step onto the road, and if you don’t keep your feet, there’s no knowing where you might be swept off to.” This is a quote from one of literature’s most […]

June 9, 2023

The digital marketing landscape is evolving rapidly, with artificial intelligence (AI) at the heart of this transformation. As we look towards 2023, it’s clear that AI will play an increasingly important role in B2B marketing, offering new ways to reach […]

May 26, 2023

Google has announced an expansion of its digital coaches program for SMBs, which provides online marketing advice and assistance, for free, to diverse small businesses across the US. The program aims to connect SMBs with approved digital coaches from their […]

May 11, 2023

Generation Z, the group of people born between 1997 and 2012, is the largest and most diverse generation in history. They are also the most digitally savvy and socially conscious consumers, with high expectations and a low tolerance for poor […]

April 24, 2023

When organizations take stock of which practices do the most to boost or protect the bottom line, customer loyalty programs should be near the top of the list. Industry logic says that it typically requires five-to-seven times more investment to […]