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Tag: Digital Marketing


Advertising & Marketing, Technology

Planning for 2023: What Social Media Marketers Need to Win in 2023

January 27, 2023

Via: Social Media Today

January is, for many, a month of reflection, goal-setting, strategizing and planning for the year ahead. In line with this, we’ve kicked off the new year with a series of articles covering the latest stats, tips and strategies to help […]


Mobile Commerce, Mobile Marketing

Instagram Adds Lead Forms as CTA Button Option on Business Profiles

January 26, 2023

Via: Social Media Today

This is an interesting addition for digital marketers – Instagram had added a new ‘Lead Form’ option within your IG business profile action buttons, which provides new ways to generate direct response from your business presence in the app. As […]


News

5 Must-Know Social Commerce Trends for 2023

January 10, 2023

Via: CMSWire

Social commerce is a growing priority for digital marketing leaders, but the underlying ecosystem continues to evolve rapidly while effectiveness remains inconsistent. Social commerce is an element of digital commerce that uses social media to promote and drive a seamless […]


Advertising & Marketing, Technology

4 Ways Brands Go Wrong With Digital Marketing Metrics

November 9, 2022

Via: CMSWire

Numbers may not lie, but they certainly mislead and withhold the whole truth on a regular basis, if you’re not careful. And in today’s digital marketing world, it’s easier than ever to be fooled by data that’s masquerading as insights. […]


Advertising & Marketing, Technology

18 Free Courses on Social Media Marketing

October 24, 2022

Via: Practical Ecommerce

Marketers and merchants looking to develop their social media skills can enroll in free online courses from educators and practitioners. Here is a list of free courses to hone your social media marketing skills. There are courses on writing for […]


Mobile Commerce, Mobile Marketing

How TikTok Is Changing the Digital Marketing Game

October 18, 2022

Via: CMSWire

From recent feature rollouts to off the chart viewership numbers, TikTok has eclipsed a number of social platforms in key engagement areas, such as retention rate and active collaboration features like duets and stitches. Best-in-class brands leverage TikTok’s native tools, […]


Advertising & Marketing, Technology

Navigating Your Content Strategies Through Turbulent Marketing Skies

September 20, 2022

Via: CMSWire

These days, there’s no shortage of doom and gloom about business and the economy, as business pundits seem to endlessly debate the question of “Are we in a recession or not?” What’s more, the term “headwinds” is thrown around constantly, […]


Advertising & Marketing, Technology

How Influencers Help Build a Better Customer Experience

September 13, 2022

Via: CMSWire

The high interest in social commerce through social media has drawn marketers to influencers, seeking opportunities to gain customer attention. Influencer commentary on products and services has developed into a critical growth factor for many brands on social media. Today, […]


Advertising & Marketing, Technology

10 More Common Email Marketing Mistakes — And Solutions

September 7, 2022

Via: CMSWire

Email marketing is a complicated interplay of tactics and strategies, and it’s easy to make mistakes. I recently wrote about 10 Common Email Marketing Mistakes That Are Easy to Fix, and now I’d like to share another 10 common mistakes […]


Advertising & Marketing, Technology

Finding Your Target Audience Through Social Media

August 22, 2022

Via: CMSWire

In today’s world, western countries, and the world at large, are not just influenced — but socially dominated — by social media. Platforms like Facebook have risen to have nearly 3 billion users, and others like YouTube and Instagram are […]


Advertising & Marketing, Technology

6 Benefits of Outsourcing Your Digital Marketing

August 11, 2022

Via: B2B News Network

If you are just starting your business, you might be puzzled as to why businesses would hire digital marketing agencies rather than doing the job on their own. There are major benefits that come out of outsourcing, and the following […]


Advertising & Marketing, Technology

What Is a Content Refresh and How Do You Do Them?

July 28, 2022

Via: CMSWire

Digital marketing strategies place a lot of weight on content creation and generation. And, of course, this is a significant aspect of any content strategy. But what about your already-published content that’s months, maybe even years old? Have you ever […]


Advertising & Marketing, Technology

Marketers Uneducated, Untrained for Artificial Intelligence

July 13, 2022

Via: CMSWire

The nascent stages of Artificial Intelligence (AI) in marketing remain apparent. Just ask marketers themselves. According to findings from a Drift and Marketing AI Institute survey, “lack of education and training” is the dominant barrier to adoption of AI in […]


Mobile Commerce, Mobile Marketing

LinkedIn Launches New Content Marketing Development Course

June 20, 2022

Via: Social Media Today

Looking to up your content skills for digital marketing? This may help – LinkedIn has launched a new LinkedIn Marketing Labs certification course on “Content and Creative Design”, which is now available for free to all LinkedIn users. As you […]


News

Google Launches New Training and Education Initiatives for National Small Business Week

May 2, 2022

Via: Social Media Today

Marking National Small Business Week, which is being held this week (May 1st to 7th) in the US, Google has today announced a new scholarship program to help businesses acquire advanced digital marketing knowledge, as well as a new certificate […]


Analytics & Data

Google’s Move Away From Universal Analytics: What It Means for Digital Marketers

April 5, 2022

Via: CMSWire

Google announced earlier this month that its Universal Analytics platform will stop collecting new data on July 1, 2023. Google Analytics 4 will serve as the new analytics property type from the search giant, offering more privacy protection and using […]


Technology, Website design and optimization

13 Inclusive Design Changes to Increase Your Digital Marketing Engagement

December 1, 2021

Via: CMSWire

The Americans with Disabilities Act (ADA), 21st Century Communications and Video Accessibility Act (CVAA), and other laws forced companies to make their stores, marketing campaigns, and other aspects of their business more accessible to people with disabilities. Along the way, […]


Advertising & Marketing, Technology

Creating a More Progressive Digital Marketing Strategy

November 29, 2021

Via: CMSWire

Marketing teams are increasingly under pressure to stand out from their peers at a time where the proliferation of consumer platforms is complicating outreach efforts. With the pace of technology evolving rapidly, many digital marketing pros are advocating for a […]


Advertising & Marketing, Technology

5 in-Demand Marketing Jobs for 2021

October 27, 2021

Via: CMSWire

Early 2020 was rough for marketers. Remember the doom and gloom marketing-job forecasts? The real-life stories of layoffs? Well, here is some good news 20 months later, marketing jobs are bouncing back, big-time. According to a report from LinkedIn, marketing […]


News

Facebook Launches New Info Sessions for Female Business Leaders

October 25, 2021

Via: Social Media Today

Facebook has launched a new series of virtual training sessions for female business owners, in celebration of Women’s Small Business Month, which provide tips and insights to help female entreprenuers succeed in the post-COVID landscape. As explained by Facebook: “According […]