Tag: Digital Marketing

November 20, 2023

Today, we’re more clued up than ever about how B2B buyers buy. We know, for example, that sales are taking longer, that buyers are more independent (they probably don’t want to speak to your sales people) and that their shortlists […]

October 5, 2023

In the ever-evolving realm of digital marketing, staying ahead of the competition often means harnessing the power of the latest tech tools. One such tool creating ripples is OpenAI’s ChatGPT. However, with success comes competition, and today, we have a […]

September 11, 2023

“Begin with the end in mind, with a vision and blueprint of the desired result,” as emphasized in the timeless wisdom of Stephen Covey’s “The 7 Habits of Highly Effective People,” has resonated with me for years. This principle holds […]

September 6, 2023

Influencer marketing is now a major consideration within most digital marketing plans. But did you know that influencer marketing spend is actually growing faster than investment into regular social ad spending? That’s one of the many findings in Insider Intelligence’s […]

July 25, 2023

Marketing reporting plays a pivotal role in evaluating the success of campaigns, optimizing strategies and guiding future decision-making. Nonetheless, effectively demonstrating marketing’s influence during report presentations can be an intricate task, riddled with frequent challenges. From grappling with an overwhelming […]

July 14, 2023

Hovewer, ChatGPT is not a replacement, but a significant enhancement tool for marketing processes, bringing efficiency gains and powerful insights through pattern detection in large data sets. ChatGPT could also shift the landscape of SEO and digital marketing. With the […]

July 13, 2023

In the dynamic world of digital marketing, Instagram has carved out a significant niche as a powerful platform for marketers, but what about B2B brands and companies? With a user base exceeding a billion, Instagram offers a vast and diverse […]

July 12, 2023

In a recent conversation between Jen Evans of B2B News Network and Neil Patel, a renowned entrepreneur and digital marketing expert, several topics emerged regarding the ever-evolving landscape of artificial intelligence (AI) and its impact on the field of marketing. […]

June 29, 2023

Nav Thethi is an experienced professional in digital marketing and customer experience, currently serving as the senior manager of web and digital experience at Hitachi Vantara. Over the past two years, he has contributed consistently to CMSWire, sharing his insights […]

June 28, 2023

In today’s current environment, marketing feels more about cost and efficiency than about creativity — the balance between art and science is askew. The relentless pressure to achieve more with fewer resources, amid stagnant budgets and the ongoing need to […]

June 16, 2023

“It’s a dangerous business, Frodo, going out your door. You step onto the road, and if you don’t keep your feet, there’s no knowing where you might be swept off to.” This is a quote from one of literature’s most […]

June 9, 2023

The digital marketing landscape is evolving rapidly, with artificial intelligence (AI) at the heart of this transformation. As we look towards 2023, it’s clear that AI will play an increasingly important role in B2B marketing, offering new ways to reach […]

May 26, 2023

Google has announced an expansion of its digital coaches program for SMBs, which provides online marketing advice and assistance, for free, to diverse small businesses across the US. The program aims to connect SMBs with approved digital coaches from their […]

May 11, 2023

Generation Z, the group of people born between 1997 and 2012, is the largest and most diverse generation in history. They are also the most digitally savvy and socially conscious consumers, with high expectations and a low tolerance for poor […]

April 24, 2023

When organizations take stock of which practices do the most to boost or protect the bottom line, customer loyalty programs should be near the top of the list. Industry logic says that it typically requires five-to-seven times more investment to […]

April 24, 2023

Digital marketing podcasts are opportunities to learn from experts and obtain strategies to grow a brand. Here is a list of free digital marketing podcasts. Get insights from marketing veterans on tactics, industry news, and step-by-step help on the best […]

March 14, 2023

It’s a human tendency to fixate on outcomes. One area where this is particularly prevalent is within the pop fitness industry, where success is often conflated with procuring a dramatic “before and after” set of photos. What this approach misses, […]

January 27, 2023

January is, for many, a month of reflection, goal-setting, strategizing and planning for the year ahead. In line with this, we’ve kicked off the new year with a series of articles covering the latest stats, tips and strategies to help […]

January 26, 2023

This is an interesting addition for digital marketers – Instagram had added a new ‘Lead Form’ option within your IG business profile action buttons, which provides new ways to generate direct response from your business presence in the app. As […]

January 10, 2023

Social commerce is a growing priority for digital marketing leaders, but the underlying ecosystem continues to evolve rapidly while effectiveness remains inconsistent. Social commerce is an element of digital commerce that uses social media to promote and drive a seamless […]