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New Report Finds That Investment in Influencer Marketing is Rising Faster Than Traditional Ads

September 6, 2023

Influencer marketing is now a major consideration within most digital marketing plans. But did you know that influencer marketing spend is actually growing faster than investment into regular social ad spending?

That’s one of the many findings in Insider Intelligence’s latest influencer industry report, which looks at the key trends that are driving influencer marketing investment, and what brands need to factor into their ad plans.

You can download the full report here, but in this post, we’ll take a look at some of the key notes.

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