Tag: Digital Marketing

April 24, 2023

Digital marketing podcasts are opportunities to learn from experts and obtain strategies to grow a brand. Here is a list of free digital marketing podcasts. Get insights from marketing veterans on tactics, industry news, and step-by-step help on the best […]

March 14, 2023

It’s a human tendency to fixate on outcomes. One area where this is particularly prevalent is within the pop fitness industry, where success is often conflated with procuring a dramatic “before and after” set of photos. What this approach misses, […]

January 27, 2023

January is, for many, a month of reflection, goal-setting, strategizing and planning for the year ahead. In line with this, we’ve kicked off the new year with a series of articles covering the latest stats, tips and strategies to help […]

January 26, 2023

This is an interesting addition for digital marketers – Instagram had added a new ‘Lead Form’ option within your IG business profile action buttons, which provides new ways to generate direct response from your business presence in the app. As […]

January 10, 2023

Social commerce is a growing priority for digital marketing leaders, but the underlying ecosystem continues to evolve rapidly while effectiveness remains inconsistent. Social commerce is an element of digital commerce that uses social media to promote and drive a seamless […]

November 9, 2022

Numbers may not lie, but they certainly mislead and withhold the whole truth on a regular basis, if you’re not careful. And in today’s digital marketing world, it’s easier than ever to be fooled by data that’s masquerading as insights. […]

October 24, 2022

Marketers and merchants looking to develop their social media skills can enroll in free online courses from educators and practitioners. Here is a list of free courses to hone your social media marketing skills. There are courses on writing for […]

October 18, 2022

From recent feature rollouts to off the chart viewership numbers, TikTok has eclipsed a number of social platforms in key engagement areas, such as retention rate and active collaboration features like duets and stitches. Best-in-class brands leverage TikTok’s native tools, […]

September 20, 2022

These days, there’s no shortage of doom and gloom about business and the economy, as business pundits seem to endlessly debate the question of “Are we in a recession or not?” What’s more, the term “headwinds” is thrown around constantly, […]

September 13, 2022

The high interest in social commerce through social media has drawn marketers to influencers, seeking opportunities to gain customer attention. Influencer commentary on products and services has developed into a critical growth factor for many brands on social media. Today, […]

September 7, 2022

Email marketing is a complicated interplay of tactics and strategies, and it’s easy to make mistakes. I recently wrote about 10 Common Email Marketing Mistakes That Are Easy to Fix, and now I’d like to share another 10 common mistakes […]

August 22, 2022

In today’s world, western countries, and the world at large, are not just influenced — but socially dominated — by social media. Platforms like Facebook have risen to have nearly 3 billion users, and others like YouTube and Instagram are […]

August 11, 2022

If you are just starting your business, you might be puzzled as to why businesses would hire digital marketing agencies rather than doing the job on their own. There are major benefits that come out of outsourcing, and the following […]

July 28, 2022

Digital marketing strategies place a lot of weight on content creation and generation. And, of course, this is a significant aspect of any content strategy. But what about your already-published content that’s months, maybe even years old? Have you ever […]

July 13, 2022

The nascent stages of Artificial Intelligence (AI) in marketing remain apparent. Just ask marketers themselves. According to findings from a Drift and Marketing AI Institute survey, “lack of education and training” is the dominant barrier to adoption of AI in […]

June 20, 2022

Looking to up your content skills for digital marketing? This may help – LinkedIn has launched a new LinkedIn Marketing Labs certification course on “Content and Creative Design”, which is now available for free to all LinkedIn users. As you […]

May 2, 2022

Marking National Small Business Week, which is being held this week (May 1st to 7th) in the US, Google has today announced a new scholarship program to help businesses acquire advanced digital marketing knowledge, as well as a new certificate […]

April 5, 2022

Google announced earlier this month that its Universal Analytics platform will stop collecting new data on July 1, 2023. Google Analytics 4 will serve as the new analytics property type from the search giant, offering more privacy protection and using […]

December 1, 2021

The Americans with Disabilities Act (ADA), 21st Century Communications and Video Accessibility Act (CVAA), and other laws forced companies to make their stores, marketing campaigns, and other aspects of their business more accessible to people with disabilities. Along the way, […]

November 29, 2021

Marketing teams are increasingly under pressure to stand out from their peers at a time where the proliferation of consumer platforms is complicating outreach efforts. With the pace of technology evolving rapidly, many digital marketing pros are advocating for a […]