Tag: cxm

August 15, 2019

Launching a new website is exciting, however, getting caught up in that excitement can cause you to make a number of rookie mistakes along the way. Having a great website is critical to success, especially when you consider that 48% […]

August 13, 2019

When the first software-as-a-service (SaaS) solutions debuted in the late 1990s, the nature of technology businesses fundamentally changed. Before, software came with commitment. People paid dearly in time and money for on-premises systems that they could hardly imagine changing. With […]

August 12, 2019

Delivering exceptional customer experience can result in escalated sales and strengthened loyalty. It’s what every company strives for, so why are so many customers still disappointed? Call it an implementation disconnect: companies tout the latest technologies without focusing enough on […]

June 13, 2019

Consumer and B2B brands worldwide face no shortage of opportunities — or obstacles — in their pursuit for maximized customer engagement. Personalization, reaching global audiences and supporting and improving mobile experiences are top priorities for many, and for good reason. […]

June 10, 2019

In the past three global recessions, nearly a fifth of companies didn’t survive. Of those that did, 80% hadn’t regained their pre-recession growth rates for sales and profits three years later. Over two-thirds of CFOs and 59% of economists believe […]

June 6, 2019

As a former ecommerce CEO, I know that one of the most, if not the most important metric is customer lifetime value (CLTV) — how much each customer contributes to the business over time. Brands work to drive loyalty, advocacy, […]

May 15, 2019

New measures limiting the use of cookies in the Google Chrome browser will give users more easy-to-access information and power over which cookies websites have installed on their browsers, crucially distinguishing between cookies that actually help you and those that […]

May 15, 2019

According to a Harris Poll survey 63% of consumers in North America and the UK said they expect personalization from brands and retailers. Providing personalized experiences is a very real, very big challenge for marketers. It’s not easy and if […]

March 15, 2019

Two tools in the customer experience professional’s arsenal include Voice of the Customer (VoC) functions and customer data platforms (CDP), which according to the CDP Institute is an industry that will be worth $3.3 billion by 2023. The intersection of […]

December 10, 2018

Does your B2B marketing involve influencer marketing? If you answered “no,” then a panel of marketing experts would tell you to re-think your strategy. The experts were part of a panel discussion titled “If You’re Not Doing Influencer Marketing, You’re […]

November 28, 2018

Leading marketing technology vendors produce revolutionary AI-driven, revolutionary, synergistic, game-changing martech product that personalizes the omnichannel customer journey for the right person at the right time. Does this sound like every product update pitch you’ve ever heard? We’re all guilty […]

November 5, 2018

The potential for the internet of things (IoT) to impact the customer journey is undoubtedly massive. But how much of an impact do IoT technologies have on the unique journeys that individual customers take with brands today — in 2018? […]

October 9, 2018

Demonstrating value and ROI from social media marketing campaigns has been challenging since marketers first began using the platform to target prospects and customers. But should ROI even be a major social media justifier? Some say social media marketing success […]

October 9, 2018

When I heard that the CMSWire editorial topic for this month was “The Modern DX Stack: From Out-of-the-Box to Homegrown and Everything in Between,” the “everything in between” part grabbed my attention immediately. Why? Because the distinction between digital experience […]

August 16, 2018

Marketers are always trying to understand knowing where their customers play and many think Facebook’s three core apps are a safe bet. CEO Mark Zuckerberg said in a July Q2 quarterly call with investors that 2.5 billion people use at […]

August 1, 2018

Artificial intelligence is already helping marketers succeed in a number of ways, from efficiently engaging website visitors via chatbots to conducting predictive analytics campaigns. But what about artificial intelligence and its relationship with content marketing in particular? We’ve asked some […]

July 31, 2018

Great web design and a memorable shopping experience are two highly critical factors that contribute to a successful eCommerce business. In a report by Barn2 Media, approximately 42 percent of eCommerce sites are powered by WordPress. One notable reason as […]

July 18, 2018

In 1978, a marketer at Digital Equipment Corp. sent a mass email to nearly 400 recipients on ARPANET, a precursor to the internet. The email promoted a new computer model, and like that, email marketing was born. But it was […]

July 11, 2018

Steve Lubetkin, managing partner of the Lubetkin Media Cos., which provides third-party podcasting services, remembers when he realized just how complementary a podcast could be to a company’s overall digital marketing operations. It was several years ago when podcasting was […]

June 12, 2018

Brace your executive staff. Your organization could be spending a lot more on marketing automation technology in the next five years, according to Forrester. In its April report, “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” (fee required), Forrester researchers […]