Tag: cxm

May 29, 2018

Don’t look now, but that company rep you thought you were chatting with while shopping online may not have been a live person at all. It may very well have been a chatbot — a computer program designed to mimic […]

May 9, 2018

Intelligent content is an approach to the management of content as a business asset that includes content that is modular, structured, reusable, format-free and semantically rich. This, in turn, makes the content discoverable, reconfigurable and adaptable for its creators, such […]

May 7, 2018

The digital marketing world changes every single day — and yet, the two umbrella terms that encompass the entire digital marketing space remain intact. I’m talking of course about Inbound marketing and outbound marketing. What is Inbound Marketing? Inbound marketing […]

May 4, 2018

Everyone seems to want a piece of Artificial Intelligence (AI) to help improve their organizations and customer experiences. And why not? Gartner reported last week that global business value derived from AI is projected to total $1.2 trillion this year, […]

March 28, 2018

As marketers today, we’re in a rough spot. Consumers have little tolerance for us, so our programs are less impactful than ever before (according to the Data & Marketing Association, the average campaign response rate is currently less than one […]

January 26, 2018

Marketers have more outlets for their content than ever before, from SoundCloud to Snapchat. To be successful, though, you can’t push out content “spray and pray” style, hoping at least one piece hits its target audience in just the right […]

November 22, 2017

One of the key touch points between organizations and customers is email. Organizations have been exploiting this touch point since Gary Thuerk of Digital Equipment Corporation (DEC) sent out the first mass email to approximately 400 potential clients via the […]

November 2, 2017

Not long ago, ecommerce was a trendy concept. It was a new way for us to do the things that we did before. Today, ecommerce is part of our lives. It fundamentally changed the way we do things. Take, for […]

October 23, 2017

The customer experience model of today looks different than it did even five years ago, yet certain pillars of customer experience remain. With the introduction of any new tool for customer engagement, you must strive to make experiences more personal, […]

May 16, 2017

There was once a company whose packaging was notoriously difficult to open. In fact, a TV program had a competition where it offered a prize for anybody who could open the package without spilling the contents. Nobody won the prize. […]

March 29, 2017

How analytics have evolved. Who would’ve thought just a few short years ago that we’d be speaking about predictive analytics and machine learning in the same sentence? Predictive analytics has existed for decades. But it has received increased attention recently […]

March 27, 2017

Now that 2017 is well underway, it’s time to take a few minutes to assess the State of Digital Marketing. Here’s an easy to use guide to current trends and statistics, which might make it easier for you to create […]

March 24, 2017

While today’s buyer journey has changed dramatically from years past, at least one thing remains the same — either consumers know your brand from the start, or you have to interrupt their buying-decision process to get their attention. McKinsey research […]

June 24, 2016

Integrating online and offline channels is where the cross-channel marketing efforts of many companies tend to stall. Whether it’s a reluctance to place customers over channels, or a refusal to merge disparate marketing teams into a single, unified force, many […]

June 7, 2016

New York City-based flok claims it has new a solution for businesses seeking a low-budget way to start loyalty programs or engage nearby customers. Today it rolls out flok for Business, a customer engagement mobile app designed to help businesses […]

May 13, 2016

E-commerce has become essential in the last few years for businesses that sell just about anything. Secure payment providers, peer review systems and lots of practice caused customers to transition from cautiously testing the waters with online shopping, to e-commerce […]

April 25, 2016

image credit The overwhelming expectation of digital is that it will be fast. Impatience is the defining characteristic of online behavior. “We wanted to understand how much the speed of our website affected user engagement,” Matt Chadburn and Gadi Lahav […]

April 15, 2016

Online businesses that invest too much in either new or existing customers can suffer. Those that strike a balance thrive. Tel Aviv-based Optimove, a customer retention automation platform, arrived at these findings after it examined data from millions of its online customers […]

March 29, 2016

Image Credits: geekwire.com Amazon has become the “big dog” of e-commerce, establishing itself as the benchmark by which other companies measure themselves. While many traditional retailers — as well as pure play e-commerce vendors — have taken the challenge, no […]

February 4, 2016

No matter what statistic you believe — 4.7 hours, just under 3 hours, all day and night — consumers are spending more time on their phones. And as the time spent increases, so too does the demand for good content. So […]