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Your Customers Flow From Online to Offline, So Should Your Marketing

Your Customers Flow From Online to Offline, So Should Your Marketing

June 24, 2016

Via: itCurated

Integrating online and offline channels is where the cross-channel marketing efforts of many companies tend to stall.

Whether it’s a reluctance to place customers over channels, or a refusal to merge disparate marketing teams into a single, unified force, many enterprises are separating online and offline marketing programs at a time when they should be bringing these programs together.

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