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Tag: customer engagement


E-payment & Security, Technology

PayPal counts on its digital app for gains

November 28, 2022

Via: Payments Dive

PayPal is counting on its digital app to boost business as it focuses more on customer engagement and less on adding new customer accounts. To that end, one new service the company is testing is a teen account for users […]


Analytics & Data

Measuring CX: Why You’re Doing It All Wrong

November 1, 2022

Via: CMSWire

NPS. CLI. CSAT. CES. CLV. And on and on and on. Most of us have tried it all — and often with such ardor that we tend to categorize CX professionals by which camp they’re in. I’ve spent at least […]


Advertising & Marketing, Technology

Use the Force … for Customer Experience and Marketing

September 30, 2022

Via: CMSWire

It’s another month, and another new entry (Andor) in the Star Wars franchise. And while I enjoy light saber battles and Yoda-isms as much as the next person, as a researcher I’m even more intrigued about what lessons we can […]


Advertising & Marketing, Technology

4 Ways Brands Are Boosting Customer Loyalty

September 14, 2022

Via: CMSWire

Customer loyalty refers to customers who continue to do business with a brand as a preference over competitors. Many factors contribute to customer loyalty, including brand trust, a positive emotional connection, personalized experiences across channels and actionable insights gained from […]


Advertising & Marketing, Technology

What Is Customer Loyalty and Retention (And 3 Tips for Improvement)

September 7, 2021

Via: CMSWire

Although the terms “customer loyalty” and “customer retention” are often used interchangeably, they actually refer to two different things. Customer loyalty refers to customers who have decided to continue to do business with a brand as a preference over that […]


Platforms, Technology

Genesys Launches New Customer Engagement Platform

June 24, 2021

Via: CMSWire

Genesys, a company that specializes in customer experience orchestration, has shared news about their new platform, Genesys DX, a predictive engagement digital customer engagement platform. Genesys DX makes use of the company’s CX proficiency and Genesys AI, a predictive engagement […]


Advertising & Marketing, Technology

How to Operationalize Marketing-Led CX for Marketers at Every Maturity Stage

December 15, 2020

Via: CMSWire

I’m passionate about the marketing-led customer experience (MLCX) and have written extensively about why now is the time for marketers to lead CX. Marketers own more of the customer journey, invest more heavily in technology, and have a deeper understanding […]


Technology, Website design and optimization

9 Ways to Make Your B2B Website Customer-Friendly

August 14, 2019

Via: CMSWire

The jury is in — B2B websites need to do better when it comes to customer engagement, according to Forrester’s “Websites Still Fail Our Customer Engagement Test” (subscription required). We’ve already covered the “why” B2B websites fail to engage, so […]


Advertising & Marketing, Technology

AI, Chatbots and Designing the Next Generation of Automated Customer Engagement

March 21, 2018

Via: Brian Solis

No matter how much sweetness or spin you add to it, early incarnations of AI-powered chatbots are the call centers of this generation. They’re cool. They’re scalable. They’re relatively inexpensive compared to human agents. Yes, chatbots scale engagement through new, […]


News

7 Content Marketing Techniques That Will Boost Your Audience Engagement

December 27, 2016

Via: Jeff Bullass Blog

Engagement is gold. When your customers comment, like, or share your content, they’re telling you that your brand is providing value in a sea of white noise. Earning customer engagement isn’t easy, though. It takes creativity, consistency, and a unified […]


Apps & Sites

Could This Mobile App Help You Get Closer to Your Customers?

June 7, 2016

Via: itCurated

New York City-based flok claims it has new a solution for businesses seeking a low-budget way to start loyalty programs or engage nearby customers. Today it rolls out flok for Business, a customer engagement mobile app designed to help businesses […]


Analytics & Data, Technology

100+ Amazing Marketing Stats You Need To Know In 2016

May 9, 2016

Via: itCurated

Curious about how marketing is shaping up in 2016? Or how your marketing strategy is performing against other companies? And what’s working for other marketers or is keeping them up at night? Find the answers to these questions and many more in this collection […]


News

How Small Companies Can Use Big Data To Grow And Improve

March 22, 2016

Via: itCurated

Small businesses can cost-effectively analyze large data sets to improve their marketing and product quality and accelerate customer relationships. Leaders from every business sector must learn how to grasp its changes for the future as Big Data becomes the key […]


Advertising & Marketing

Push Your Customer Off the Fence With Digital Coupons

March 9, 2016

Via: itCurated

Everyone likes a bargain, a reality that explains the persistence and allure of coupons and discount codes. But technology has evolved coupon clipping from a tedious, physical task to a source of instant gratification, both online and in brick-and-mortar stores. […]


Analytics & Data

12 Marketing Trends Every Top Brand Needs To Know In 2016

March 8, 2016

Via: itCurated

If there’s one thing we learned in 2015, it’s that in 2016 marketers are increasingly moving away from a “Mad Men” advertising era to a digital marketing age focused on the customer experience and journey. So what strategies, technologies, and […]


Mobile Marketing

Shoppers Rewrite The Rules

March 3, 2016

Via: itCurated

Shopping is social. Millennials are setting the tone and the medium is mobile. These consumer-driven trends in retail aren’t surprising. What is surprising is the amount of power they give consumers and how much pressure they put on retailers. Until […]


News

Marketers’ Focus for 2016: Digital Tactics That Help Acquire, Convert, Retain Customers

February 17, 2016

Via: itCurated

Statistics represent more than just numbers on a page. Those facts, figures, and percentages tell the stories of brands – where they succeeded, where they fell short, and how they plan to approach their next chapters. They can also tell […]


Advertising & Marketing, Technology

The Future Of Marketing In An Increasingly Ad-Free World

February 12, 2016

Via: itCurated

There are approximately 200 million monthly active users of ad blockers globally, according to a recent study by Adobe and PageFair. And a more recent study by Comscore found that 10% of U.S. consumers are already using ad blocking. Apple’s […]


Advertising & Marketing, Technology

Mastering Customer Experience Starts With Customer Journey Mapping

February 9, 2016

Via: itCurated

Marketing in the modern world means making a personalized connection with your consumer base. The old way of blindly advertising and marketing based on vague data about generalized demographics doesn’t accomplish that goal. With better analytics and information than ever […]


Mobile Marketing

The Rise Of The Toll-Free Data Initiative (And Why It Matters)

February 5, 2016

Via: itCurated

I was reading an article reporting on Verizon’s plans to start testing “sponsored” or “toll-free” data in the near future and it got me thinking. Why does this matter? Toll-free data? Do we need that? The more I thought about […]