Genesys, a company that specializes in customer experience orchestration, has shared news about their new platform, Genesys DX, a predictive engagement digital customer engagement platform. Genesys DX makes use of the company’s CX proficiency and Genesys AI, a predictive engagement tool, to build upon the platform’s conversational AI and dynamic knowledge base capabilities that were a part of the acquisition of Bold360, made earlier this year in May.
“The world of customer engagement has changed fundamentally with the majority of consumers preferring digital experiences,” said Barry O’Sullivan, Executive Vice President and General Manager of Genesys Digital and AI in a statement. “Businesses must adapt to meet new customer expectations for rapid, reciprocal engagement.”
