Shopping is social. Millennials are setting the tone and the medium is mobile. These consumer-driven trends in retail aren’t surprising. What is surprising is the amount of power they give consumers and how much pressure they put on retailers.
Until just a few years ago, buying a washing machine, a pair of shoes, or a bag of groceries required a trip to the store. Today, the experience begins at home with a search engine. Often, it continues at home with an electronic payment and ends with a delivery to the doorstep. Technology has made it easy to find, buy, and get everything you need with the ease of a click. Smart retailers are the ones responding to this new craving for convenience by providing new, easy ways to shop. They also continuously seek to understand their customers and evolve together with them.
