Tag: customer engagement

February 12, 2016

There are approximately 200 million monthly active users of ad blockers globally, according to a recent study by Adobe and PageFair. And a more recent study by Comscore found that 10% of U.S. consumers are already using ad blocking. Apple’s […]

February 9, 2016

Marketing in the modern world means making a personalized connection with your consumer base. The old way of blindly advertising and marketing based on vague data about generalized demographics doesn’t accomplish that goal. With better analytics and information than ever […]

February 5, 2016

I was reading an article reporting on Verizon’s plans to start testing “sponsored” or “toll-free” data in the near future and it got me thinking. Why does this matter? Toll-free data? Do we need that? The more I thought about […]

January 12, 2016

Ahead of the weekend, Zmags — the so-called shoppable content company —  announced that Boathouse Stores has been selected as a Retail TouchPoints 2015 Customer Engagement Award winner. The fashion retailer was named a silver winner in the “e-commerce innovation” […]

December 24, 2015

If you’ve left your gift shopping to last minute again, just take solace in the fact that you’re not alone. According to a recent survey of shoppers who still haven’t finished their gift buying, more than half are waiting until […]

December 3, 2015

Whenever a new technology is introduced, a new practice emerges, or research changes thought leadership, people often look at the information like it’s a blueprint. The veritable “Word of God.” The reality is that many emerging trends may not apply […]

November 26, 2015

Technology plays a critical role in the success of today’s marketers. Marketers use technology to help us make smarter decisions, execute more effective campaigns, and drive more revenue. But with so many new technologies rising up every day, how does […]

August 21, 2015

303 retailers in the 2015 Mobile 500, or 61%, offer apps, up from 269 a year earlier. Retailers like David’s Bridal and hhgregg in particular use apps to engage shoppers. It’s all about engagement. Just ask Mobile 500 wedding retailer […]