Everyone likes a bargain, a reality that explains the persistence and allure of coupons and discount codes. But technology has evolved coupon clipping from a tedious, physical task to a source of instant gratification, both online and in brick-and-mortar stores.
Because digital coupons are easily accessed from mobile devices, they have gained cachet among customers on the go. They’re a recognized source of value — for shoppers as well as for marketers seeking a meaningful connection to customers.
