Tag: brands

September 12, 2016

Facebook gave another hint as to how they might be able to use those broader connective goals to change how we do business on a broader scale. Via a post on the Facebook Business blog, The Social Network has launched […]

July 19, 2016

Ever since Facebook announced the release of their Messenger Bots platform at their most recent F8 conference, brands have been falling all over themselves in an attempt to reach the platform’s 900 million users for sales, marketing, and customer service purposes. The following […]

July 6, 2016

When it comes to marketing technology, there is no one vendor that can do it all. No matter how comprehensive a suite of solutions may be, there are always elements that can be added or improved, and brands judge tools […]

May 25, 2016

Sometimes ‘Brand Awareness’ gets a bad press as an indicator of marketing effectiveness. It’s easy to see why, after all, just because I’m aware of your brand, it doesn’t mean your marketing has been all that successful in driving demand […]

May 24, 2016

Everyone wants to get noticed. And everyone wants attention. Well, why are we trying the same old, tired techniques? When you’re trying to gain media attention it’s important to standout. If you’re exactly like everyone else, why would anyone care […]

April 6, 2016

A flurry of interactive features on branded digital experiences show how marketers are broadly ramping up mobile-first utility by appealing to the key human senses of touch, hearing and sight. Marketers are increasingly embracing Tinder-like swiping, image recognition and voice […]

March 11, 2016

Back in the days when Madison Avenue was the center of the marketing world, the now-legendary ad man David Ogilvy and his agency dominated the marketing game with some of the most iconic advertisements in history. Rolls Royce, Marlboro, Dove – all […]

February 24, 2016

It’s no secret that social media can shape consumer behavior. After all, nearly half of Americans (47%) say Facebook has the greatest impact on purchase behavior (compared to 24% in 2011). And 50% of all Americans have a Facebook account. […]

February 19, 2016

Facebook Messenger advertising is coming: Brace yourselves. This leaked document says brands can begin IM’ing ads to us soon—it mentions a way to prevent spam, but companies already seem to be tip-toeing their ways around it. The rumor seems to be […]

December 9, 2015

Regardless of its gaming roots, virtual reality has grown and will continue to play a significant role in e-commerce, storytelling and social media. Last year when Facebook chief executive Mark Zuckerberg bought Oculus Rift, many viewed virtual reality (VR) as […]

October 29, 2015

There’s something curious happening to the holidays. Historically, brands have captivated audience attention most during this time of year. Toy ads abound, catalogs show up on your doorstep, lists are made, purchases placed and retailers reap a seemingly ever-increasing amount […]

October 12, 2015

Apple, BMW and Toyota give customers warm and fuzzy feelings, according to a recent report about the “most intimate brands.” Apple topped the list, with luxury carmaker BMW right behind and Toyota in third place. The study, which ranked the […]

September 14, 2015

For most of the United States, it’s back to school season. Ask any kid what he or she has covered in the first week back, and you’ll likely hear “enh – just a review from last year.” That got us […]

August 31, 2015

We often get asked by our customers to help them create content that is more promotional, or that has a direct product tie-in. Or as I’ve heard some executives huff, “We are in the business of selling stuff, ya know.” […]

August 31, 2015

Many of the world’s shoppers covet the products of U.S. brands, and they’re using the Internet to buy them. A study of frequent online shoppers around the world shows they make 24% of their purchases at websites outside of their […]

July 3, 2015

Looking to the horizon of the digital commerce landscape, one can only imagine what lies beyond – or know exactly how fast it will once again become the foreground of all that we can see. Improvements in business intelligence and […]