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Holiday Marketing As You Know It Has Been Upended: How Midsized Merchants Can Compete with REI’s Shock & Awe Campaign

Holiday Marketing As You Know It Has Been Upended: How Midsized Merchants Can Compete with REI’s Shock & Awe Campaign

October 29, 2015

Via: itCurated

There’s something curious happening to the holidays. Historically, brands have captivated audience attention most during this time of year. Toy ads abound, catalogs show up on your doorstep, lists are made, purchases placed and retailers reap a seemingly ever-increasing amount of revenue.

In fact, for years, holiday season sales as a percentage of total retail sales in the U.S. have topped 20%. And in preparation for this mass influx, brands often begin advertising holiday sales in October and make headlines for opening their doors on Black Friday earlier and earlier each year. In 2014, not even Thanksgiving day was off limits as brands including Walmart, Target, Macy’s, Kohl’s and more opened their doors to eager shoppers.

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