Apple, BMW and Toyota give customers warm and fuzzy feelings, according to a recent report about the “most intimate brands.”
Apple topped the list, with luxury carmaker BMW right behind and Toyota in third place. The study, which ranked the top 100 brands overall, was conducted by Praxis Research Partners for MBLM, a New York City-based brand agency. It looked at the responses from 6,000 consumers in the US, Mexico and the United Arab Emirates.
Why does it matter? Because more love means more money.
