When it comes to marketing technology, there is no one vendor that can do it all. No matter how comprehensive a suite of solutions may be, there are always elements that can be added or improved, and brands judge tools on their flexibility and integration capabilities.
Vebeka Guess, product marketing manager of Adobe’s Experience Manager, spoke with eMarketer’s Maria Minsker about what the vendor’s clients expect from marketing technology and how the space is evolving to meet those growing expectations.
