For most of the United States, it’s back to school season. Ask any kid what he or she has covered in the first week back, and you’ll likely hear “enh – just a review from last year.” That got us thinking, while brands are entering into new and unfamiliar territory in:
- Customer experience management technology, strategies, and processes
- The potential of the Internet of Things, and
- Journey mapping and innovative, real-time relationship building
…that we should feature our own quick review on the basics of eCommerce.