Regardless of its gaming roots, virtual reality has grown and will continue to play a significant role in e-commerce, storytelling and social media.
Last year when Facebook chief executive Mark Zuckerberg bought Oculus Rift, many viewed virtual reality (VR) as a very cool yet niche technology that would ultimately be aimed at creating an immersive experience for video gamers. Fast forward a year and a few months, and a number of brands are utilizing VR to enhance their own interactions with consumers, creating deep illusion experiences that go beyond the world of video games.
