Tag: b2b marketing

December 14, 2023

B2B companies are creating short videos to tell a story, explain their products and services, and show what makes them different. In addition to being entertaining, these videos help companies build trust with potential customers by showing real people using […]

December 14, 2023

In today’s fast-paced B2B marketing landscape, companies constantly seek innovative ways to connect with clients. Chat lines represent a powerful, yet often underutilized, tool in this endeavour. They offer a more intimate, direct form of communication compared to emails or […]

December 12, 2023

The B2B buying journey is nothing like most consumer purchasing. If you need a new sweatshirt, you’re unlikely to ask the CFO, the head of procurement, Bob who sits on your left, and Cath in the Singapore office for their […]

September 29, 2023

In today’s competitive business landscape, mastering the art of B2B inbound marketing is essential for staying ahead and driving growth. By understanding the power of inbound marketing and implementing effective strategies, businesses can attract, engage, and convert their ideal customers. […]

August 15, 2023

Proving Return on Investment (ROI) in B2B marketing is a critical yet often challenging task. Unlike B2C, where the customer journey is typically shorter and more straightforward, B2B involves longer sales cycles and multiple decision-makers. This guide will walk you […]

August 3, 2023

In today’s competitive business landscape, having a robust B2B marketing strategy is crucial. A B2B marketing consultant can provide the expertise and insights you need to drive your business forward. However, finding the right consultant that fits within your budget […]

July 13, 2023

Let’s be honest— for busy B2B marketers, content creation may just feel like another checkbox. But, when leveraged effectively, it can give your company the edge it needs to appeal to and secure greater numbers of clients. However, effective content […]

June 26, 2023

B2B SaaS customer retention strategies are integral to any business’s success. In an increasingly competitive market, keeping existing customers engaged and satisfied often takes priority over acquiring new ones. Why? Because a solid base of loyal customers leads to steady […]

June 9, 2023

The digital marketing landscape is evolving rapidly, with artificial intelligence (AI) at the heart of this transformation. As we look towards 2023, it’s clear that AI will play an increasingly important role in B2B marketing, offering new ways to reach […]

May 1, 2023

2023 got off to a rocky start with widespread tech layoffs, tightened budgets, and bank failures. In fact, we started to see signs of an economic slowdown toward the middle of 2022 with rising interest rates and inflation. According to […]

March 13, 2023

With all the new tools at our disposal and a wide variety of channels designed to reach prospects, you’d think B2B marketing would be easier than ever. But most marketers would agree the opposite is true. In fact, when I […]

January 18, 2023

With a renewed emphasis on customer experience and marketing in 2023, many leaders are eager to attend virtual and in-person events where they can engage with CX and marketing experts, attend sessions where they can learn about the latest trends, […]

January 9, 2023

Remember the quote of debatable origins that goes something like this (I’m paraphrasing), “I know half of my advertising works. I just don’t know which half.” The conversation around the “dark funnel” is giving B2B marketing a similar identity crisis. […]

November 9, 2022

B2B sales are notoriously difficult to close. I’m not talking about the buy-monthly SaaS products you can expense on a corporate credit card — but rather “strategic purchases” such as buying an enterprise application requiring deep integration, or investing in […]

August 22, 2022

Over the years, shopping in grocery stores has become an ever more isolated experience. What once involved a friendly chat with a cashier is now all shrill self-service checkouts. Next up, checkout free stores that let you walk out with […]

August 15, 2022

There’s a stat doing the rounds that just 5% of B2B buyers are in the market for your products and services at any one time. That’s according to research carried out for the LinkedIn B2B Institute by the clever people […]

August 2, 2022

LinkedIn has launched a new, dedicated community for B2B marketers, with the LinkedIn Collective designed to ’inspire excellence and success’ for B2B strategists specifically. The community will be a central hub of sorts for B2B marketing discussion and knowledge sharing, […]

April 8, 2022

B2B marketing is ever-changing, but I know this for sure: No one cares about sales and marketing alignment, demand waterfalls or digital transformation anymore. Account-based marketing is just good marketing, and organizations that are winning are promoting a fail-fast culture […]

April 4, 2022

If you work in the B2B world, you’ve almost certainly been the target of B2B marketing and sales. Most likely, many times per day. And it’s not pretty. So while you know that such marketers and salespeople are smart and […]

February 18, 2022

Marketing intelligence solutions-based company Clearbit announced their new Data Activation Platform this Tuesday. The platform is available immediately for B2B marketing teams focused on creating demand, capturing intent and optimizing their pipeline. Over the past 18 months, the B2B marketing […]