May 1, 2023
Via: B2B News Network2023 got off to a rocky start with widespread tech layoffs, tightened budgets, and bank failures. In fact, we started to see signs of an economic slowdown toward the middle of 2022 with rising interest rates and inflation. According to […]
March 13, 2023
Via: CMSWireWith all the new tools at our disposal and a wide variety of channels designed to reach prospects, you’d think B2B marketing would be easier than ever. But most marketers would agree the opposite is true. In fact, when I […]
January 18, 2023
Via: CMSWireWith a renewed emphasis on customer experience and marketing in 2023, many leaders are eager to attend virtual and in-person events where they can engage with CX and marketing experts, attend sessions where they can learn about the latest trends, […]
January 9, 2023
Via: CMSWireRemember the quote of debatable origins that goes something like this (I’m paraphrasing), “I know half of my advertising works. I just don’t know which half.” The conversation around the “dark funnel” is giving B2B marketing a similar identity crisis. […]
November 9, 2022
Via: CMSWireB2B sales are notoriously difficult to close. I’m not talking about the buy-monthly SaaS products you can expense on a corporate credit card — but rather “strategic purchases” such as buying an enterprise application requiring deep integration, or investing in […]
August 22, 2022
Via: CMSWireOver the years, shopping in grocery stores has become an ever more isolated experience. What once involved a friendly chat with a cashier is now all shrill self-service checkouts. Next up, checkout free stores that let you walk out with […]
August 15, 2022
Via: CMSWireThere’s a stat doing the rounds that just 5% of B2B buyers are in the market for your products and services at any one time. That’s according to research carried out for the LinkedIn B2B Institute by the clever people […]
Mobile Commerce, Mobile Marketing
August 2, 2022
Via: Social Media TodayLinkedIn has launched a new, dedicated community for B2B marketers, with the LinkedIn Collective designed to ’inspire excellence and success’ for B2B strategists specifically. The community will be a central hub of sorts for B2B marketing discussion and knowledge sharing, […]
April 8, 2022
Via: CMSWireB2B marketing is ever-changing, but I know this for sure: No one cares about sales and marketing alignment, demand waterfalls or digital transformation anymore. Account-based marketing is just good marketing, and organizations that are winning are promoting a fail-fast culture […]
April 4, 2022
Via: CMSWireIf you work in the B2B world, you’ve almost certainly been the target of B2B marketing and sales. Most likely, many times per day. And it’s not pretty. So while you know that such marketers and salespeople are smart and […]
February 18, 2022
Via: CMSWireMarketing intelligence solutions-based company Clearbit announced their new Data Activation Platform this Tuesday. The platform is available immediately for B2B marketing teams focused on creating demand, capturing intent and optimizing their pipeline. Over the past 18 months, the B2B marketing […]
February 3, 2022
Via: MarketingProfsVisual content marketing can improve engagement with your audience and share information about your products and services, both of which help marketers accomplish their goals. Why Is Visual Content Engaging and Memorable? Humans are naturally visual creatures, which is reflected […]
November 1, 2021
Via: CMSWireThere’s never been a better time to be a B2B marketer — that seems to be the prevailing sentiment these days. The pandemic has accelerated innovation and digital adoption, creating opportunities for marketers to seize the moment, convert leads and […]
Technology, Website design and optimization
October 20, 2021
Via: MarketingProfsA focus on website UX means providing users of your service with what they need, quickly and easily. When managing B2B communications and marketing, that is particularly important. A business consumer looking into a product or service is likely seeking […]
October 20, 2021
Via: MarketingProfsDespite marketing budget cuts, CMOs continued to throw money at martech. Martech spending wasn’t the only trend that picked up speed in 2020 and into 2021: More marketers than ever before have adopted Agile methods, breaking the 50% mark for […]
Advertising & Marketing, Technology
July 17, 2018
Via: Smart InsightsDon’t get left behind with your Digital Marketing Strategy, follow these 7 Steps to Brilliant B2B Marketing! Many Business-to-business (B2B) companies are already successfully getting great results using digital marketing tactics like SEO, PPC, landing page creation, social media and […]
Advertising & Marketing, Technology
May 3, 2018
Via: CMSWireWhen interviewing potential new employees, you appraise them on multiple levels. Like how they present themselves, what they wear, how they speak and what they say. You ask yourself, “Can I work with this person?” Or more importantly, “Do I […]
Advertising & Marketing, Technology
November 15, 2017
Via: Smart InsightsHaving trained hundreds of people over the years on how to get the most from LinkedIn, today I’ve shared some quick tips which you should find immediately actionable. LinkedIn has had some bad press over the last few years. Too […]
Advertising & Marketing, Technology
April 5, 2017
Via: CMSWireWhy is it that B2B customer experience (CX) ratings fall so far behind their equivalents in the B2C market? Global consulting firm McKinsey reports that B2C companies tend to receive satisfaction ratings between 65 and 85 percent. By contrast, B2B […]
Advertising & Marketing, Technology
September 9, 2016
Via: Smart InsightsToday, inbound marketing is seen as THE approach to generate sales, particularly in B2B marketing. Directory listings, newspaper and magazine advertising, cold calling, all the ‘in your face’ marketing methods are dying a death – apparently. Content-based, relationship marketing is what we should […]