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Tag: b2b marketing


B2B

How B2B Marketers are Navigating Budgets and Priorities in 2023 

May 1, 2023

Via: B2B News Network

2023 got off to a rocky start with widespread tech layoffs, tightened budgets, and bank failures. In fact, we started to see signs of an economic slowdown toward the middle of 2022 with rising interest rates and inflation. According to […]


B2B

Revamp Your B2B Playbook for Smarter Marketing

March 13, 2023

Via: CMSWire

With all the new tools at our disposal and a wide variety of channels designed to reach prospects, you’d think B2B marketing would be easier than ever. But most marketers would agree the opposite is true. In fact, when I […]


News

Don’t Miss These Top CX and Marketing Events in 2023

January 18, 2023

Via: CMSWire

With a renewed emphasis on customer experience and marketing in 2023, many leaders are eager to attend virtual and in-person events where they can engage with CX and marketing experts, attend sessions where they can learn about the latest trends, […]


B2B

3 Questions B2B Marketers Should Ask About the Dark Funnel in 2023

January 9, 2023

Via: CMSWire

Remember the quote of debatable origins that goes something like this (I’m paraphrasing), “I know half of my advertising works. I just don’t know which half.” The conversation around the “dark funnel” is giving B2B marketing a similar identity crisis. […]


B2B

The Secret to B2B Marketing? It’s Just a Game of ‘Yes’ and ‘No’

November 9, 2022

Via: CMSWire

B2B sales are notoriously difficult to close. I’m not talking about the buy-monthly SaaS products you can expense on a corporate credit card — but rather “strategic purchases” such as buying an enterprise application requiring deep integration, or investing in […]


B2B

Today’s B2B Customers Don’t Want to Talk to You. Is That OK?

August 22, 2022

Via: CMSWire

Over the years, shopping in grocery stores has become an ever more isolated experience. What once involved a friendly chat with a cashier is now all shrill self-service checkouts. Next up, checkout free stores that let you walk out with […]


B2B

Why B2B Marketing’s a Long Game, Not a Hit-and-Run SaaS Play

August 15, 2022

Via: CMSWire

There’s a stat doing the rounds that just 5% of B2B buyers are in the market for your products and services at any one time. That’s according to research carried out for the LinkedIn B2B Institute by the clever people […]


Mobile Commerce, Mobile Marketing

LinkedIn Launches ‘LinkedIn Collective’, a New Approach to Original Content on the Platform

August 2, 2022

Via: Social Media Today

LinkedIn has launched a new, dedicated community for B2B marketers, with the LinkedIn Collective designed to ’inspire excellence and success’ for B2B strategists specifically. The community will be a central hub of sorts for B2B marketing discussion and knowledge sharing, […]


B2B

The New Priorities of Next-Generation B2B Marketing

April 8, 2022

Via: CMSWire

B2B marketing is ever-changing, but I know this for sure: No one cares about sales and marketing alignment, demand waterfalls or digital transformation anymore. Account-based marketing is just good marketing, and organizations that are winning are promoting a fail-fast culture […]


B2B

Are You Suffering from Account Blindness in B2B Marketing?

April 4, 2022

Via: CMSWire

If you work in the B2B world, you’ve almost certainly been the target of B2B marketing and sales. Most likely, many times per day. And it’s not pretty. So while you know that such marketers and salespeople are smart and […]


Platforms, Technology

Clearbit Launches New Data Activation Platform for B2B Marketers

February 18, 2022

Via: CMSWire

Marketing intelligence solutions-based company Clearbit announced their new Data Activation Platform this Tuesday. The platform is available immediately for B2B marketing teams focused on creating demand, capturing intent and optimizing their pipeline. Over the past 18 months, the B2B marketing […]


B2B

Eight B2B Visual Content Marketing Ideas

February 3, 2022

Via: MarketingProfs

Visual content marketing can improve engagement with your audience and share information about your products and services, both of which help marketers accomplish their goals. Why Is Visual Content Engaging and Memorable? Humans are naturally visual creatures, which is reflected […]


B2B

B2B Marketing’s New World: Leaning Into the Lessons Learned From COVID

November 1, 2021

Via: CMSWire

There’s never been a better time to be a B2B marketer — that seems to be the prevailing sentiment these days. The pandemic has accelerated innovation and digital adoption, creating opportunities for marketers to seize the moment, convert leads and […]


Technology, Website design and optimization

Five Reasons to Prioritize Spend on Website UX Design

October 20, 2021

Via: MarketingProfs

A focus on website UX means providing users of your service with what they need, quickly and easily. When managing B2B communications and marketing, that is particularly important. A business consumer looking into a product or service is likely seeking […]


B2B

Are You Making the Right B2B Martech Investments to Optimize for Agile Methods?

October 20, 2021

Via: MarketingProfs

Despite marketing budget cuts, CMOs continued to throw money at martech. Martech spending wasn’t the only trend that picked up speed in 2020 and into 2021: More marketers than ever before have adopted Agile methods, breaking the 50% mark for […]


Advertising & Marketing, Technology

Creating a B2B Digital Marketing Plan for 2018 [infographic]

July 17, 2018

Via: Smart Insights

Don’t get left behind with your Digital Marketing Strategy, follow these 7 Steps to Brilliant B2B Marketing! Many Business-to-business (B2B) companies are already successfully getting great results using digital marketing tactics like SEO, PPC, landing page creation, social media and […]


Advertising & Marketing, Technology

8 Considerations When Branding Your Chatbot

May 3, 2018

Via: CMSWire

When interviewing potential new employees, you appraise them on multiple levels. Like how they present themselves, what they wear, how they speak and what they say. You ask yourself, “Can I work with this person?” Or more importantly, “Do I […]


Advertising & Marketing, Technology

LinkedIn, a B2B marketer’s dream?

November 15, 2017

Via: Smart Insights

Having trained hundreds of people over the years on how to get the most from LinkedIn, today I’ve shared some quick tips which you should find immediately actionable. LinkedIn has had some bad press over the last few years. Too […]


Advertising & Marketing, Technology

5 B2B Customer Touchpoints You Can’t Afford to Ignore

April 5, 2017

Via: CMSWire

Why is it that B2B customer experience (CX) ratings fall so far behind their equivalents in the B2C market? Global consulting firm McKinsey reports that B2C companies tend to receive satisfaction ratings between 65 and 85 percent. By contrast, B2B […]


Advertising & Marketing, Technology

5 tips for Social Selling

September 9, 2016

Via: Smart Insights

Today, inbound marketing is seen as THE approach to generate sales, particularly in B2B marketing. Directory listings, newspaper and magazine advertising, cold calling, all the ‘in your face’ marketing methods are dying a death – apparently. Content-based, relationship marketing is what we should […]