Let’s be honest— for busy B2B marketers, content creation may just feel like another checkbox. But, when leveraged effectively, it can give your company the edge it needs to appeal to and secure greater numbers of clients. However, effective content creation & personalized outreach requires more than just a generalized blast of content across your social channels or a lengthy newsletter.
Be strategic about your content. Think about which channels are best for video, versus text posts. Look holistically at the content you produce, and think about which audiences will find the most value in it. Multiple touchpoints are a must, to ensure a good breadth for your audience.
