Tag: b2b marketing

February 3, 2022

Visual content marketing can improve engagement with your audience and share information about your products and services, both of which help marketers accomplish their goals. Why Is Visual Content Engaging and Memorable? Humans are naturally visual creatures, which is reflected […]

November 1, 2021

There’s never been a better time to be a B2B marketer — that seems to be the prevailing sentiment these days. The pandemic has accelerated innovation and digital adoption, creating opportunities for marketers to seize the moment, convert leads and […]

October 20, 2021

A focus on website UX means providing users of your service with what they need, quickly and easily. When managing B2B communications and marketing, that is particularly important. A business consumer looking into a product or service is likely seeking […]

October 20, 2021

Despite marketing budget cuts, CMOs continued to throw money at martech. Martech spending wasn’t the only trend that picked up speed in 2020 and into 2021: More marketers than ever before have adopted Agile methods, breaking the 50% mark for […]

July 17, 2018

Don’t get left behind with your Digital Marketing Strategy, follow these 7 Steps to Brilliant B2B Marketing! Many Business-to-business (B2B) companies are already successfully getting great results using digital marketing tactics like SEO, PPC, landing page creation, social media and […]

May 3, 2018

When interviewing potential new employees, you appraise them on multiple levels. Like how they present themselves, what they wear, how they speak and what they say. You ask yourself, “Can I work with this person?” Or more importantly, “Do I […]

November 15, 2017

Having trained hundreds of people over the years on how to get the most from LinkedIn, today I’ve shared some quick tips which you should find immediately actionable. LinkedIn has had some bad press over the last few years. Too […]

April 5, 2017

Why is it that B2B customer experience (CX) ratings fall so far behind their equivalents in the B2C market? Global consulting firm McKinsey reports that B2C companies tend to receive satisfaction ratings between 65 and 85 percent. By contrast, B2B […]

September 9, 2016

Today, inbound marketing is seen as THE approach to generate sales, particularly in B2B marketing. Directory listings, newspaper and magazine advertising, cold calling, all the ‘in your face’ marketing methods are dying a death – apparently. Content-based, relationship marketing is what we should […]

December 23, 2015

The biggest trend in B2B mobile marketing in 2016? Look for mobile to have an increasing significance as its influence continues to surge. “Mobile is a key contributor to the ever-blurrier lines between work time and personal time, giving B2B […]

November 26, 2015

Technology plays a critical role in the success of today’s marketers. Marketers use technology to help us make smarter decisions, execute more effective campaigns, and drive more revenue. But with so many new technologies rising up every day, how does […]