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Tag: Ads


Analytics & Data

Google Adds New Elements to its ‘Ads Data Hub’ Insights platform

October 31, 2022

Via: Social Media Today

Here’s one for the big ad nerds out there, getting into even deeper analytics. Google has today announced some new updates to its Ads Data Hub option, which enables marketers to upload their own, first-party data into BigQuery, then join […]


Advertising & Marketing, Technology

Google Outlines New Personalized Ad Targeting Options for Display and Video 360 Campaigns

October 12, 2022

Via: Social Media Today

As digital platforms work to find new, privacy-safe solutions for ad targeting, in line with rising consumer expectations, Google has developed a new process for Display and Video 360 campaigns which will facilitate personalized ad targeting on selected websites, where […]


Mobile Commerce, Mobile Marketing

Twitter Provides Tips on How to Maximize Carousel Ads and Posts

June 27, 2022

Via: Social Media Today

Twitter’s carousel ads are an engaging, enticing format, which grab attention in-stream via variable images and text. Carousel ads have always been one of the better performing Twitter ad options, and last October, Twitter enhanced its Carousel Ad offering by […]


News

Twitter Announces ‘Innovators’ Ad Agency Awards for 2022

June 20, 2022

Via: Social Media Today

Twitter has announced that it’s holding its ‘Innovators’ agency awards program once again in 2022, which celebrates best-in-class media planning and promotions among its global agency partners. Originally launched in 2019, Twitter’s Innovators Awards provide an opportunity to showcase the […]


Apps & Sites, Mobile Commerce

Instagram’s Rolling Out its New Sponsored Product Listings to All Merchants

August 24, 2021

Via: Social Media Today

After testing them out over the last few weeks, Instagram is now rolling out its new promoted products option within the Shop tab to all merchants in the app. As you can see in this example, brands with product listings […]


Apps & Sites, Mobile Commerce

Instagram Tests New Ads on the Shop Tab to Highlight Specific Products

August 9, 2021

Via: Social Media Today

Instagram is launching the next element in its eCommerce push, with a new test of promoted products on the Shop tab in the app. As you can see here, soon, brands with product listings in the app will be able […]


Apps & Sites, Mobile Commerce

YouTube Audio Ads vs. Video Ads – Which Performs Better?

July 12, 2021

Via: Social Media Today

With more people now tuning into YouTube’s audio-only options, including YouTube Music, last November, YouTube announced the addition of audio ads in order to give marketers more options for connecting with their target audiences. But are they effective – and […]


Apps & Sites, Mobile Commerce

Pinterest Bans All Weight Loss Related Ads

July 2, 2021

Via: Social Media Today

Pinterest completes their list of already banned weight loss related ads as National Eating Disorders Association’s data shows a steep rise in unhealthy eating patterns during the pandemic and Pinners embrace radical self-acceptance. National Eating Disorders Association helpline has reported […]


Advertising & Marketing, Technology

5 Entry-Level Marketing Projects for AI Newbies

May 5, 2021

Via: CMSWire

Marketing teams are increasingly turning to artificial intelligence (AI) to improve results, with marketers investing over $227 million in AI-based technologies in 2018 alone, according to Statista. Yet many companies have yet to use AI or have just started exploring […]


Platforms, Technology

Apple debuts two new privacy-focused ads on YouTube

January 11, 2021

Via: Apple Insider

Apple has released two new short-form ads explaining ways it protects user data using Face ID and Apple Pay. Apple’s Face ID launched alongside the iPhone X and allows users to unlock their iPhone and perform a variety of other […]


Advertising & Marketing, Technology

B2B paid search forecast: What to expect in 2021

December 10, 2020

Via: Searchenginewatch

2020 was a tough year for many industries, but for the B2B industry, demand remained strong. Paid search budgets increased in many cases, as B2B companies invested more in digital marketing. The end of Q1 hurt performance, but things started […]


News

Watch Apple throw cake, and many other things, at the iPhone 11 Pro in its new ads

September 14, 2019

Via: The Verge

Apple has released two new commercials for the iPhone 11 Pro, both of which show the phone standing up to more abuse than any one phone should ever have to. The first ad below focuses solely on how tough the […]


Apps & Sites, Mobile Commerce

Ads from influencers you don’t follow are about to hit your Instagram feed and Stories

June 4, 2019

Via: The Verge

Instagram is now allowing advertisers to promote branded content from influencers as ads in the feed and in Stories. That means you might start seeing an influencer’s paid partnership with Old Navy on your screen, regardless of whether you’re following […]


Platforms, Technology

Criteria for Selecting the Best E-Commerce Solutions for Your Business

October 10, 2018

Via: Aberdeen Essentials

In a highly-competitive e-commerce landscape, choosing the right platform to power your storefront is paramount to success. It helps you create a great website, the reliable mainstay of your operations, and put the best face of your brand forward. The […]


Advertising & Marketing, Platforms, Technology

How Machine Learning Personalizes the Customer Experience

June 5, 2018

Via: Aberdeen Essentials

Despite a proven track record of successful application in the field of marketing, many marketers are still not utilizing Machine Learning. According to a recent MIT study, 73% of companies believe that machine learning can increase customer satisfaction. Yet, the […]


Advertising & Marketing, Mobile Commerce, Technology

Demand Volatility, Meet Demand Segmentation

April 9, 2018

Via: Aberdeen Essentials

The impact eCommerce has had on sales and operations planning (S&OP) is monumental. Customers are more empowered now than ever, and they expect their products to be delivered whenever, however, and wherever they want. The result of these heightened expectations […]


News, Platforms, Technology

Best-in-Class Supply Chains Maximize Upstream Visibility

March 7, 2018

Via: Aberdeen Essentials

Visibility is a hot topic in supply chain circles today, and depending on the audience, some readers might immediately think of customer visibility or planning visibility. However, visibility into supply execution would serve many organizations better in the long run, […]


Platforms

Facebook Commits to Third Party Audit, Provides New Ad Options

February 13, 2017

Via: Social Media Today

Following on from their recent controversies around data inaccuracies, Facebook has announced a new set of measures to help reinforce transparency and maintain advertiser trust. As explained by Facebook: “As a partner to over 4 million advertisers across a wide range […]


Platforms

How to Target Facebook Ads Using Your Business Location

January 10, 2017

Via: Jeff Bullass Blog

The idea of targeted Facebook ads is to reach very specific groups of people who are more likely to become customers of your business. For local businesses, this is especially important, because their target markets are local as well. If […]


Mobile Marketing

Watch out for ads disguised as pins on Google Maps searches

May 25, 2016

Via: itCurated

Get ready for even more ads on the next time you use Google. The company today announced that it will launch local search ads so you can see pinpoints on both Google.com and Google Maps for nearby businesses. For example, […]