Tag: Ads

September 19, 2023

Have you considered Reddit for your holiday marketing campaigns? The platform has gone through an upheaval of late, as a result of its unpopular API policy shift, and subsequent changes to its moderator rules. But even so, Reddit remains a […]

August 22, 2023

TikTok’s looking to make it easier for brands to tap into search interest in the app, with a new “Search Ads Toggle” in ad campaigns, which, when activated, will ensure that your ads are eligible to be displayed in related […]

August 16, 2023

Sellers who pay extra for visibility through Sponsored Products ads on Amazon may now have their ads appear off-Amazon as well. Amazon announced Wednesday it was expanding Sponsored Products ads to other apps and websites. All such ads will link […]

May 10, 2023

Petal Ads (formerly HUAWEI Ads), an industry-leading mobile advertising ecosystem, calls on brand advertisers to embrace customised on-device all-scenario ad solutions to reach out to audiences across borders and help European advertisers enter the Chinese market. During a special masterclass […]

May 1, 2023

When the competition for popular keywords on Google Ads and Meta Ads reaches a feverish pitch, marketers can turn to other platforms to find pay-per-performance value. Advertising is a crucial component of ecommerce marketing. Frequently the ads are pay-per-click, pay-per-impression […]

April 25, 2023

There’s a certain — very passionate — group of people on the internet who believe AI chatbots should make their money from advertising. I know this because I heard from them last week after I suggested chat would need a […]

March 2, 2023

Pinterest is testing out a new ‘Premiere Spotlight’ ad unit, which would place a brands’ promotion in the prominent, top-of-screen real estate on the app’s search page. As you can see in this example, Kohl’s, the first partner to test […]

December 27, 2022

November marked the seventh consecutive month ad spend has declined, reflecting ongoing budget cuts, pivots and inflationary pressures within the industry. While November represents the highest monthly ad investment this year — predictable for the holiday season — it still […]

December 13, 2022

I’m not exactly sure how Twitter’s current product mapping process is structured, but I’m pretty sure that Elon Musk doesn’t consult anyone else before announcing future directions. Which, I guess, when you own the app, you can do, though it […]

December 7, 2022

This could be a very handy option for social media managers – Meta is currently rolling out the capacity to run ads on Facebook and Instagram that target your Instagram followers. As you can see in this image, shared by […]

October 31, 2022

Here’s one for the big ad nerds out there, getting into even deeper analytics. Google has today announced some new updates to its Ads Data Hub option, which enables marketers to upload their own, first-party data into BigQuery, then join […]

October 12, 2022

As digital platforms work to find new, privacy-safe solutions for ad targeting, in line with rising consumer expectations, Google has developed a new process for Display and Video 360 campaigns which will facilitate personalized ad targeting on selected websites, where […]

June 27, 2022

Twitter’s carousel ads are an engaging, enticing format, which grab attention in-stream via variable images and text. Carousel ads have always been one of the better performing Twitter ad options, and last October, Twitter enhanced its Carousel Ad offering by […]

June 20, 2022

Twitter has announced that it’s holding its ‘Innovators’ agency awards program once again in 2022, which celebrates best-in-class media planning and promotions among its global agency partners. Originally launched in 2019, Twitter’s Innovators Awards provide an opportunity to showcase the […]

August 24, 2021

After testing them out over the last few weeks, Instagram is now rolling out its new promoted products option within the Shop tab to all merchants in the app. As you can see in this example, brands with product listings […]

August 9, 2021

Instagram is launching the next element in its eCommerce push, with a new test of promoted products on the Shop tab in the app. As you can see here, soon, brands with product listings in the app will be able […]

July 12, 2021

With more people now tuning into YouTube’s audio-only options, including YouTube Music, last November, YouTube announced the addition of audio ads in order to give marketers more options for connecting with their target audiences. But are they effective – and […]

July 2, 2021

Pinterest completes their list of already banned weight loss related ads as National Eating Disorders Association’s data shows a steep rise in unhealthy eating patterns during the pandemic and Pinners embrace radical self-acceptance. National Eating Disorders Association helpline has reported […]

May 5, 2021

Marketing teams are increasingly turning to artificial intelligence (AI) to improve results, with marketers investing over $227 million in AI-based technologies in 2018 alone, according to Statista. Yet many companies have yet to use AI or have just started exploring […]

January 11, 2021

Apple has released two new short-form ads explaining ways it protects user data using Face ID and Apple Pay. Apple’s Face ID launched alongside the iPhone X and allows users to unlock their iPhone and perform a variety of other […]