Tag: Ads

December 10, 2020

2020 was a tough year for many industries, but for the B2B industry, demand remained strong. Paid search budgets increased in many cases, as B2B companies invested more in digital marketing. The end of Q1 hurt performance, but things started […]

September 14, 2019

Apple has released two new commercials for the iPhone 11 Pro, both of which show the phone standing up to more abuse than any one phone should ever have to. The first ad below focuses solely on how tough the […]

June 4, 2019

Instagram is now allowing advertisers to promote branded content from influencers as ads in the feed and in Stories. That means you might start seeing an influencer’s paid partnership with Old Navy on your screen, regardless of whether you’re following […]

October 10, 2018

In a highly-competitive e-commerce landscape, choosing the right platform to power your storefront is paramount to success. It helps you create a great website, the reliable mainstay of your operations, and put the best face of your brand forward. The […]

June 5, 2018

Despite a proven track record of successful application in the field of marketing, many marketers are still not utilizing Machine Learning. According to a recent MIT study, 73% of companies believe that machine learning can increase customer satisfaction. Yet, the […]

April 9, 2018

The impact eCommerce has had on sales and operations planning (S&OP) is monumental. Customers are more empowered now than ever, and they expect their products to be delivered whenever, however, and wherever they want. The result of these heightened expectations […]

March 7, 2018

Visibility is a hot topic in supply chain circles today, and depending on the audience, some readers might immediately think of customer visibility or planning visibility. However, visibility into supply execution would serve many organizations better in the long run, […]

February 13, 2017

Following on from their recent controversies around data inaccuracies, Facebook has announced a new set of measures to help reinforce transparency and maintain advertiser trust. As explained by Facebook: “As a partner to over 4 million advertisers across a wide range […]

January 10, 2017

The idea of targeted Facebook ads is to reach very specific groups of people who are more likely to become customers of your business. For local businesses, this is especially important, because their target markets are local as well. If […]

May 25, 2016

Get ready for even more ads on the next time you use Google. The company today announced that it will launch local search ads so you can see pinpoints on both Google.com and Google Maps for nearby businesses. For example, […]

February 19, 2016

Facebook Messenger advertising is coming: Brace yourselves. This leaked document says brands can begin IM’ing ads to us soon—it mentions a way to prevent spam, but companies already seem to be tip-toeing their ways around it. The rumor seems to be […]

February 16, 2016

A recurring theme I hear among paid social pros is the measurement discrepancy between Facebook and Google Analytics. People seem to have a really hard time matching up what’s happening with campaigns on Facebook and subsequent engagement, as measured by […]

November 6, 2015

Advertisers are very concerned about the popularity of mobile ad blocker apps, but may not be able to overcome the threat without making tough changes to their ads. That was perhaps the big takeaway from a panel at the ad:tech conference on mobile […]

October 29, 2015

There’s something curious happening to the holidays. Historically, brands have captivated audience attention most during this time of year. Toy ads abound, catalogs show up on your doorstep, lists are made, purchases placed and retailers reap a seemingly ever-increasing amount […]

October 15, 2015

Do you use Instagram for business? Interested in running ads? Instagram advertising gives businesses and brands an effective way to increase visibility and connect with customer and prospects. #1: Connect Your Instagram Account to Facebook Before you can start advertising on […]

September 11, 2015

Matthew B. Crawford’s book, “The World Beyond Your Head: On Becoming an Individual in an Age of Distraction,” documents the many ways that our attention gets chewed up and spit out on a daily basis. Naturally, that includes ads. Crawford […]

September 4, 2015

Gatorade, Mr Porter, Michael Kors and Carrefour are trying out the new format, which enables the creation of full-screen interactive experiences within the Facebook mobile app. After teasing the concept to creatives as Cannes Lions in June, Facebook today started […]

August 4, 2015

Lucy Dikeou, a 21-year-old senior at Stanford University, has long used English and the pictorial images known as emoji to text on her iPhone. A few months ago, she started messaging in a third language: GIFs. When Ms. Dikeou recently […]

June 24, 2015

By most measures, Facebook is winning at serving you lots of colorful, blaring ads every time you check your newsfeed on your smartphone. The social network now pulls in nearly three quarters of its revenue from smartphone and tablet ads, […]

May 19, 2015

Thanks to mobile technology, we’re in the midst of the true marketing revolution. — and it has nothing to do with mobile ads. Read More