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Pinterest Tests New ‘Premiere Spotlight’ Ads on its Search Page

March 2, 2023

Pinterest is testing out a new ‘Premiere Spotlight’ ad unit, which would place a brands’ promotion in the prominent, top-of-screen real estate on the app’s search page.

As you can see in this example, Kohl’s, the first partner to test the new ad unit, has reserved premium placement on the search screen, which could give it a big boost in exposure, and reaching Pinners when they go looking for products in the app.

Premiere Spotlight will give advertisers prime position for 24 hours, with engaging, video promotions that will be activated in-stream. Tap on the ‘Visit Site’ CTA in the ad and you’ll be taken to the brand’s website, which opens within the Pinterest app, enabling advertisers to drive direct response from the promotion.

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