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TikTok Adds New Way for Advertisers to Display Their Ads in Search Queries

August 22, 2023


TikTok’s looking to make it easier for brands to tap into search interest in the app, with a new “Search Ads Toggle” in ad campaigns, which, when activated, will ensure that your ads are eligible to be displayed in related search queries in the app.

As you can see in this example, TikTok’s Search Ads display paid promotions with a “Sponsored” label within in-app search results.

To be clear, these Search Ads have been available in the app for more than a year, but now, this new addition will make all in-feed ad campaigns eligible to be shown within search displays.

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